Thanks to the rise of social media and mobile devices, brands can now leverage online qualitative tools to gather the accurate data they need—quickly and affordably.
Anyone can tell you there has been a recent explosion of new tools for online qualitative research. But which platforms are best used when? We break down five popular social and mobile tools so you can determine which would be most valuable to your research.
Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful? We talked to over 100 consumers using our Digsite Sprint platform to find out.
The world of marketing and innovation is changing. As a result, business teams are feeling increased pressure to be consumer centric in a way that is faster, more in-depth, and better integrated with marketing and product development processes. In order to be true qualitative heroes, we need to answer the "why" questions critical to driving good business decisions - and that requires us to do things differently.
Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you.
Companies that focus on delivering outstanding customer experiences benefit from increased customer loyalty and higher revenue. At the same time, a significant majority of CEOs believe their organizations are providing great customer experiences when only a small fraction of their customers share that opinion.