10 Ways You Can Drive Faster Decisions with Market Research Technology

Posted on January 12, 2018 by Monika Wingate

Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.

5 Things to Consider When Choosing a Qualitative Research Platform

Posted on January 08, 2018 by Monika Wingate

The more accurate and actionable insights your team has, the better your decisions will be. Getting high-quality research results starts with picking the right qualitative technology. In this post, we'll explore the five critical factors you need to consider when assessing online qualitative platform providers and how to maximize the chances you’ll pick the right one.

Qualitative Is Changing: How to Use Social Media in Your Qualitative Research

Posted on November 16, 2017 by Monika Wingate

Thanks to the rise of social media and mobile devices, brands can now leverage online qualitative tools to gather the accurate data they need—quickly and affordably.

Five New Social and Mobile Tools for Qualitative Research

Posted on November 01, 2017 by Monika Wingate

Anyone can tell you there has been a recent explosion of new tools for online qualitative research. But which platforms are best used when? We break down five popular social and mobile tools so you can determine which would be most valuable to your research.

Digsite Discoveries: How to Build a Better Loyalty Program

Posted on October 20, 2017 by Monika Wingate

Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful?  We talked to over 100 consumers using our Digsite Sprint platform to find out.

How to Be a Qualitative Hero

Posted on October 12, 2017 by Monika Wingate

The world of marketing and innovation is changing. As a result, business teams are feeling increased pressure to be consumer centric in a way that is faster, more in-depth, and better integrated with marketing and product development processes. In order to be true qualitative heroes, we need to answer the "why" questions critical to driving good business decisions - and that requires us to do things differently.

1 of 12