I recently spoke with a marketer about a new product launch, and it was clear that their daily decisions about features, positioning, packaging were not derived from a set of statistics, but a detailed persona of their target customer which they had built over time.
Research reveals that accuracy is one of the top criteria that senior marketing professionals look for in market research. But what exactly is “accurate” market research, and how do you ensure it’s part of your efforts?
If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.
Technology has changed the way we go to market with products and services. It has also expanded our options for gathering market data. However, it has not necessarily made it easier to uncover insights that impact marketer’s decisions, especially given tighter time frames and budgets. Iterative Insights codifies a set of practices that more and more marketers are using to address these challenges. If your company is pushing for innovative research methods to quickly deliver insightful research at a low cost, Iterative Insights is what you are looking for.
Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.
Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.