Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.
The more accurate and actionable insights your team has, the better your decisions will be. Getting high-quality research results starts with picking the right qualitative technology. In this post, we'll explore the five critical factors you need to consider when assessing online qualitative platform providers and how to maximize the chances you’ll pick the right one.
Thanks to the rise of social media and mobile devices, brands can now leverage online qualitative tools to gather the accurate data they need—quickly and affordably.
Anyone can tell you there has been a recent explosion of new tools for online qualitative research. But which platforms are best used when? We break down five popular social and mobile tools so you can determine which would be most valuable to your research.
Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful? We talked to over 100 consumers using our Digsite Sprint platform to find out.
The world of marketing and innovation is changing. As a result, business teams are feeling increased pressure to be consumer centric in a way that is faster, more in-depth, and better integrated with marketing and product development processes. In order to be true qualitative heroes, we need to answer the "why" questions critical to driving good business decisions - and that requires us to do things differently.