Digsite Blog

Why Online Qualitative Tools Are Finally Ready to Deliver What Marketers Want

Posted on February 09, 2017 by Monika Wingate

I recently spoke with a marketer about a new product launch, and it was clear that their daily decisions about features, positioning, packaging were not derived from a set of statistics, but a detailed persona of their target customer which they had built over time.

6 Mistakes That Prevent Accurate Market Research

Posted on January 10, 2017 by Monika Wingate

Research reveals that accuracy is one of the top criteria that senior marketing professionals look for in market research. But what exactly is “accurate” market research, and how do you ensure it’s part of your efforts?  

Why “Actionable Insights” Can Make, Not Break, Your Marketing

Posted on December 09, 2016 by Monika Wingate

If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.

What Are Iterative Insights and Why Do Marketers Need Them?

Posted on December 09, 2016 by Monika Wingate

Technology has changed the way we go to market with products and services. It has also expanded our options for gathering market data. However, it has not necessarily made it easier to uncover insights that impact marketer’s decisions, especially given tighter time frames and budgets. Iterative Insights codifies a set of practices that more and more marketers are using to address these challenges. If your company is pushing for innovative research methods to quickly deliver insightful research at a low cost, Iterative Insights is what you are looking for. 

Improving the Customer Experience: 12 Ways to Make it Happen

Posted on November 11, 2016 by Jane Boutelle

Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.

3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience

Posted on October 27, 2016 by Jane Boutelle

Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.

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