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How to Optimize the Ad Testing Process with Agile Research

Posted on March 16, 2020 by Monika Wingate

Agile research is transforming everything from product development and packaging to website design and advertising in general.

8 Examples of Research that Deepens Consumer Empathy

Posted on February 27, 2019 by Monika Wingate

Empathy plays an integral role in the way companies interact with consumers. It helps us understand where someone else is coming from, what they think and how they feel. As a result, it helps organizations get a better understanding of the exact kinds of products customers want. It can also help companies improve processes, services, product packaging, marketing campaigns, and more.

How Brand Managers Use Iterative Insights to Foster Team Innovation

Posted on April 13, 2017 by Monika Wingate

Historically, brand managers have needed to rely on expensive and time-consuming research methodologies to make informed decisions. Thanks to agile, iterative insights, that’s all changing.

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