Empathy plays an integral role in the way companies interact with consumers. It helps us understand where someone else is coming from, what they think and how they feel. As a result, it helps organizations get a better understanding of the exact kinds of products customers want. It can also help companies improve processes, services, product packaging, marketing campaigns, and more.
Historically, brand managers have needed to rely on expensive and time-consuming research methodologies to make informed decisions. Thanks to agile, iterative insights, that’s all changing.