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Monthly Agile Research Tips - March

Posted on March 27, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

How to Optimize the Ad Testing Process with Agile Research

Posted on March 16, 2020 by Monika Wingate

Agile research is transforming everything from product development and packaging to website design and advertising in general.

Monthly Agile Research Tips - February

Posted on February 25, 2020 by Whitney Snow

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Monthly Agile Research Tips - January

Posted on January 28, 2020 by Karon Kiffel

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Monthly Agile Research Tips - December

Posted on December 18, 2019 by Amy Elkes

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

5 Secrets to Successful Agile Research

Posted on December 12, 2019 by Monika Wingate

Agile research is transforming the way organizations large and small collect the insights and data they need to solve challenging problems and build transformative innovation.

That’s because agile approaches focus on earlier and more iterative research than traditional stage-gate methods—and give you more flexibility to adjust as you learn. With agile research, you can test something, find out more information—why people feel the way they do—revise your hypothesis, test again, and continue the process until you’ve arrived at a solution you’re comfortable with.

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