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Digsite: A New Addition to the QuestionPro Research Suite

Posted on September 07, 2022 by Monika Rogers

With the rapid expansion of research and new-age research technologies, there was an unspoken need to combine qualitative and quantitative research methods for seamless research management. QuestionPro, a market leader in the experience transformation space and committed to advancing research for customers and partners alike, recently acquired Digsite to provide an exploratory research platform that can help our customers do more with agile insights.

QuestionPro has an integrated research suite consisting of an enterprise-grade quantitative research tool, a community platform for continuous discovery with longitudinal tracking, an insights repository to manage your insights, and more. With the addition of Digsite, QuestionPro has rounded out their offerings to provide digital qualitative research at scale and aid in exploratory and primary research under one intuitive, powerful research suite.

A Consumer Research Snapshot on Inflation: Our top 3 insights

Posted on July 19, 2022 by Monika Rogers

To say that inflation and economic uncertainty have affected the lives of consumers in 2022 would be an understatement. In early June, it was reported by U.S. News that prices had gone up 8.6%. In addition to the growing numbers we see in the news, the effects of these price hikes are putting stressors on businesses, households and individual consumers. Chief Economist Mark Zandi at Moody’s Analytics says, “It’s just a noxious brew that’s come together and is weighing very heavily on the collective psyche at this point.” With reports like these, it’s impossible to rely on historical data to predict the future.

How Dannon Brought New Innovation to an Outdated Flagship Brand

Posted on April 06, 2022 by Monika Rogers

With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers. 

How Johnsonville Uses Exploratory Research Technology to Scale Insights

Posted on March 22, 2022 by Monika Rogers

Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.

Top 5 Strategies for Customer Experience Research Success

Posted on February 08, 2022 by Monika Rogers

In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. In part 1 of this blog, we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey.

4 Best Practices for Customer Experience Journey Research

Posted on January 31, 2022 by Monika Rogers

Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are.

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