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How Dannon Brought New Innovation to an Outdated Flagship Brand

Posted on April 06, 2022 by Monika Rogers

With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers. 

How Johnsonville Uses Exploratory Research Technology to Scale Insights

Posted on March 22, 2022 by Monika Rogers

Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.

Top 5 Strategies for Customer Experience Research Success

Posted on February 08, 2022 by Monika Rogers

In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. In part 1 of this blog, we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey.

4 Best Practices for Customer Experience Journey Research

Posted on January 31, 2022 by Monika Rogers

Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are.

How to Innovate Faster with Jobs-To-Be-Done Research

Posted on December 28, 2021 by Monika Rogers

Jobs-to-be-done has become a very successful framework because it's an efficient, easy to understand and proven model for implementing innovation. It doesn’t require a large segmentation study or complex research so it can also shorten research timelines without sacrificing quality. Ultimately, Innovation can be far more predictable (and profitable) if you start by identifying the most important Jobs that customers are struggling to get done. Without that perspective, your process could miss major opportunities for innovation. 

Top Trends and Predictions for Consumer Insights in 2022

Posted on December 20, 2021 by Monika Rogers

If there was one word to describe 2021, it would be unpredictable. Whether you got a vaccine, left your job, went on vacation, or were impacted by supply chain issues, we experienced changes that affected our personal and professional lives. Just when we thought we had mastered one challenge, another one would show up to shake things up yet again.

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