Top Insights Events to Add to Your 2019 Calendar

Posted on December 17, 2018 by Monika Wingate

As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

5 Online Tools for Agile Marketing and Insights Teams

Posted on October 08, 2018 by Monika Wingate

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

How You Can Learn from Your Customers Using Agile Principles

Posted on September 17, 2018 by Monika Wingate

Today’s leading organizations are increasingly employing agile tactics in marketing, innovation and customer experience. By adopting an agile approach and leveraging agile qualitative research, your organization is able to continuously iterate, ensuring your go-to-market strategy fits with consumers lifestyle, personality and needs.

The 3 Main Drivers Pulling Companies to Online Qualitative Research

Posted on August 30, 2018 by Monika Wingate

Forward-thinking companies are increasingly turning to online qualitative approaches in order to build better products, create better consumer experiences, and launch more successful marketing campaigns. But what is driving that change?

How to Capture the Customer Journey Using Online Research

Posted on August 07, 2018 by Monika Wingate

Most marketing and innovation teams today care deeply about capturing the customer journey - whether they think in terms of competitive analysis, customer experience, path to purchase or product testing. Understanding the customer journey—including the context behind their decisions—helps companies improve their success in many areas including entering new markets, identifying new product innovations, updating brand positioning, identifying retail opportunities, improving customer or user experiences and even responding to competition or market changes.

How Brand Managers Use Iterative Insights to Foster Team Innovation

Posted on April 13, 2017 by Monika Wingate

Historically, brand managers have needed to rely on expensive and time-consuming research methodologies to make informed decisions. Thanks to Iterative Insights, that’s all changing.

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