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Six Essential Brand Qualities for Building Millennial Loyalty

Posted on January 11, 2022 by Monika Rogers

Only 1 in 5 millennials describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.  

What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It

Posted on January 12, 2021 by Monika Rogers

Elon Musk is the richest man in the world – at age 49, the CEO of Tesla and SpaceX is a multi-billionaire many times over. He does what he wants. He says what he thinks. He has disrupted the status quo again and again with his relentless innovation and refusal to follow the tried-and-true path of established U.S. corporations. The guy who quit Stanford after one day is doing things his way – and it’s not about the money. It’s about creating something new; creating real value.

How to Optimize the Ad Testing Process with Agile Research

Posted on March 16, 2020 by Monika Rogers

Agile research is transforming everything from product development and packaging to website design and advertising in general.

How Agile Teams Use Video Research for Better Insights

Posted on July 12, 2019 by Monika Rogers

Video research might not be the answer to all of your dreams—but it can be the answer to many of them.

Top Insights Events to Add to Your 2019 Calendar

Posted on December 17, 2018 by Monika Rogers

As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

5 Online Tools for Agile Marketing and Insights Teams

Posted on October 24, 2018 by Monika Rogers

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

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