--- title: Digsite Blog | Digsite | Marketing description: Marketing | Digsite Blog --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog CATEGORY: marketing [![Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/hubfs/Blog%20Featured%20Images%20and%20LinkedIn%20Ads%20(4).png "Six Essential Brand Qualities for Building Millennial Loyalty") ](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) ## [Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) Posted on January 11, 2022 by Monika Rogers Only [1 in 5 millennials](https://www.marketingcharts.com/brand-related/brand-loyalty-105188) describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.   - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) [![What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It](https://www.digsite.com/hubfs/headway-F2KRf_QfCqw-unsplash.jpg "What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It") ](https://www.digsite.com/blog/what-elon-musk-thinks-corporate-leaders-are-doing-wrong-and-how-consumer-insights-can-help) ## [What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It](https://www.digsite.com/blog/what-elon-musk-thinks-corporate-leaders-are-doing-wrong-and-how-consumer-insights-can-help) Posted on January 12, 2021 by Monika Rogers Elon Musk is the richest man in the world – at age 49, the CEO of Tesla and SpaceX is a multi-billionaire many times over. He does what he wants. He says what he thinks. He has disrupted the status quo again and again with his relentless innovation and refusal to follow the tried-and-true path of established U.S. corporations. The guy who quit Stanford after one day is doing things his way – and it’s not about the money. It’s about creating something new; creating real value. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/what-elon-musk-thinks-corporate-leaders-are-doing-wrong-and-how-consumer-insights-can-help) [![How to Optimize the Ad Testing Process with Agile Research](https://www.digsite.com/hubfs/Depositphotos_98576644_xl-2015.jpg "How to Optimize the Ad Testing Process with Agile Research") ](https://www.digsite.com/blog/how-to-optimize-the-ad-testing-process-with-agile-research) ## [How to Optimize the Ad Testing Process with Agile Research](https://www.digsite.com/blog/how-to-optimize-the-ad-testing-process-with-agile-research) Posted on March 16, 2020 by Monika Rogers Agile research is transforming everything from product development and packaging to website design and advertising in general. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-to-optimize-the-ad-testing-process-with-agile-research) [![How Agile Teams Use Video Research for Better Insights](https://www.digsite.com/hubfs/Depositphotos_204681242_xl-2015.jpg "How Agile Teams Use Video Research for Better Insights") ](https://www.digsite.com/blog/how-agile-teams-use-video-research-to-for-better-insights) ## [How Agile Teams Use Video Research for Better Insights](https://www.digsite.com/blog/how-agile-teams-use-video-research-to-for-better-insights) Posted on July 12, 2019 by Monika Rogers Video research might not be the answer to all of your dreams—but it can be the answer to many of them. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-agile-teams-use-video-research-to-for-better-insights) [![Top Insights Events to Add to Your 2019 Calendar](https://www.digsite.com/hubfs/Stock%20images/Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations..jpeg "Top Insights Events to Add to Your 2019 Calendar") ](https://www.digsite.com/blog/top-agile-insights-events-to-add-to-your-2019-calendar) ## [Top Insights Events to Add to Your 2019 Calendar](https://www.digsite.com/blog/top-agile-insights-events-to-add-to-your-2019-calendar) Posted on December 17, 2018 by Monika Rogers As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications.  - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/top-agile-insights-events-to-add-to-your-2019-calendar) [![5 Online Tools for Agile Marketing and Insights Teams](https://www.digsite.com/hubfs/IMG_0340-132-1.jpg "5 Online Tools for Agile Marketing and Insights Teams") ](https://www.digsite.com/blog/5-new-research-tools-for-agile-marketing-teams) ## [5 Online Tools for Agile Marketing and Insights Teams](https://www.digsite.com/blog/5-new-research-tools-for-agile-marketing-teams) Posted on October 24, 2018 by Monika Rogers Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/5-new-research-tools-for-agile-marketing-teams) 1 of 2 [next ›](https://www.digsite.com/blog/topic/marketing/page/2) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)