8 Examples of Research that Deepens Consumer Empathy

Posted on February 27, 2019 by Monika Wingate

Empathy plays an integral role in the way companies interact with consumers. It helps us understand where someone else is coming from, what they think and how they feel. As a result, it helps organizations get a better understanding of the exact kinds of products customers want. It can also help companies improve processes, services, product packaging, marketing campaigns, and more.

What should you pay your customers for giving in-depth feedback?

Posted on July 19, 2016 by Jane Boutelle

You’ve got some important decisions to make about your products or services. But before you forge ahead, you want to make sure you really understand what makes the most sense for the people who make or break your business; your customers. The questions you have can’t be answered by checking a few boxes. You need in-depth answers to know how they are using your products currently, what features or benefits they really value, and how you can optimize your offering to gain their loyalty.

Quantitative Research Response Rates Falling: What’s the Solution?

Posted on May 25, 2016 by Jane Boutelle

Is quantitative research in trouble? With response rates on the decline, its effectiveness is on the wane. However, there are complementary qualitative approaches that can make your research more robust and meaningful.

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