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Everything New with Digsite

Posted on July 26, 2021 by Monika Rogers

Back in 2015, the use of online qualitative market research was pretty low. Digsite was first designed as an alternative to virtual focus groups that tapped into the type of social media engagement most people were (and still are) accustomed to. Six years later, a lot has changed, but our ability to help companies innovate by engaging and iterating with targeted consumer groups is still the driving force behind our work. Research technology continues to evolve, and we practice what we preach by constantly introducing better, faster and stronger features and capabilities.  

Tapping Into the Changing Lives of Vaccinated Consumers

Posted on July 01, 2021 by Monika Rogers

Consumers are far from being "back to normal" and they’re testing the waters going back to their pre-COVID activities. This next post-vaccination year, we will likely see just as much change as we did during the pandemic itself. A recent Digsite research study uncovered which activities, products and services consumers want to keep and their direct thoughts about how their life changed. Before we get into those results, we wanted to talk about how we as Insights Professionals are evolving to address continued, rapid marketplace change.

4 Success Stories to Inspire Your Research Approach

Posted on June 17, 2021 by Monika Rogers

Qualitative research is essential to solving today's business challenges that are socially intricate, involving changing behaviors and subtle interdependencies. More flexible qualitative methods can help guide faster and more accurate business decisions, and have proven to be essential for client-side teams.

Surviving and Thriving in 2021: Insights Leaders Share Their Secrets

Posted on February 24, 2021 by Monika Rogers

Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.

5 Ways the Digsite Qual + Quant Platform Is Unique

Posted on February 22, 2021 by Monika Rogers

When it comes to conducting fast, iterative research, it can be hard to comb through the technology options and understand what is unique or different about the various platforms. This up-front look at our quantitative + qualitative research solution will walk you through five ways Digsite is unique and why it might be relevant for your organization.

Top Challenges Faced by Market Researchers and How to Solve Them

Posted on December 22, 2020 by Monika Rogers

It’s been a challenging year, to say the least. As we look ahead to 2021 and beyond, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.

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