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Top 4 Consumer Insights Trends for 2021

Posted on November 24, 2020 by Monika Wingate

In 2020, the global pandemic upended the way people interacted with each other, whether in business, shopping or day-to-day experiences. Products or services that seemed to be following a clear trajectory found it was no longer the case due to unpredictable consumer behavior. Everything research touched in 2020 changed due to COVID-19.

How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration

Posted on November 13, 2020 by Monika Wingate

Our company’s heritage is quick qualitative studies we call Sprints, which let you set up a research community, recruit participants overnight and engage participants over hours or days with instant reporting. 

Choosing and Leveraging the Right Agile Insights Technology

Posted on October 09, 2020 by Monika Wingate

Expectations for the Consumer Insights industry are changing. No longer is it acceptable to ask the marketing or R&D team to stop what they’re doing while we take time to conduct research. Nor does it work for us to simply go away and do research and expect results to be listened to. Instead, we need to do our insights work in an agile environment that allows for team engagement and constant progress, where we build and test solutions simultaneously. To do this, it’s important to choose and leverage the right market research technology.

Combining Qual and Quant for Richer Insights

Posted on August 27, 2020 by Monika Wingate

With traditional market research, the expectation has been for the brand team to ask for research and then wait for study results before making a decision and moving forward. Today, the expectation is different.

Insights on Changing Holiday Plans During COVID-19

Posted on August 14, 2020 by Monika Wingate

How will COVID-19 impact holiday planning this year? A recent Digsite research study got a pulse on the changing expectations of consumers regarding Halloween, Thanksgiving and Christmas.

Why Jeff Bezos Thinks Market Research Isn’t Useful

Posted on June 06, 2019 by Monika Wingate

Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon.

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