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Innovate Faster with Jobs-to-be-Done Research

Innovate Faster with Jobs-to-be-Done Research


Jobs-to-be-done (JTBD) focuses on better understanding customer behavior and has become a very successful framework because it's efficient, easy to understand and a proven model for implementing innovation.

Customers don’t simply buy products or services – they pull them into their lives to make progress. We call this progress the “job” they are trying to get done, and understanding this opens a world of innovation possibilities. If brands can understand what that exact job is upfront, they can better design solutions and products for that job.​ 
In this eBook, we’ll walk you through:   

  • The JTBD framework and components of a Job 
  • The 4 important steps of the JTBD process 
  • Solutions and tips for becoming a JTBD superstar

Get the free eBook: