Jobs-to-be-done (JTBD) focuses on better understanding customer behavior and has become a very successful framework because it's efficient, easy to understand and a proven model for implementing innovation.
Customers don’t simply buy products or services – they pull them into their lives to make progress. We call this progress the “job” they are trying to get done, and understanding this opens a world of innovation possibilities. If brands can understand what that exact job is upfront, they can better design solutions and products for that job.
In this eBook, we’ll walk you through: