Digsite is an agile qualitative research platform that helps you find and directly engage with your target customers to optimize products, services or marketing programs.
With Digsite Sprints, marketers and researchers can build a community in as little as one day and get presentation-ready results in just 24 hours. Use Digsite to find your target audience, capture their real-world experiences, ask “why” questions, and help you optimize and iterate as you learn.
But don’t just take our word for it...
Talk to the Right People With SocialFind™
Looking for the right participants for your community? Digsite's SocialFind™ makes it easy!
We target consumers based on their actual interests and behaviors on social media sites, so only consumers who are a potential fit for your Digsite are ever invited. And we provide additional screening to ensure you have only qualified participants who are ready to engage in your community.
Digsite SmartReporting identifies and presents the most relevant content from your qualitative community, by harnessing automation, natural language processing and text analytics. The result is stunning summary reports that instantly bring your qualitative research results to life.
SmartReporting includes word clouds, top-ranked quotes, and sentiment charts - making it easier than ever before to see meaningful results at a glance. And, SmartReporting can be customized to reflect the results that your team finds most valuable. Digsite’s SmartReporting is a unique solution that serves as a great tool for expert moderators and non-researchers alike.
“We were able to understand our consumer thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working. Right now we're in the middle of using this data to launch a new product.”
“Digsite was easy for the participants, and it worked well for our needs. We used Digsite to develop and confirm some hypotheses about our target segment’s attitudes and behaviors. It was an efficient, effective way for us to determine the need and direction for our next research initiative.”
"If we had only gone with the feedback from the activities themselves, and had not been able to interact with the participants, we would have chosen the wrong creative and wasted a lot of time and effort.”