Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite Sprint community in little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
With companies shutting down travel for focus groups and events, we understand the importance of finding alternatives to in-person research. With our advanced video capabilities, Digsite is a one-stop solution for digital qualitative that replaces the need for focus groups and face-to-face interviews.
We make it easy to find your target audience. Access our panel of pre-qualified participants, micro-target your audience via our SocialFind recruiting, or use your own customer list.
We built research expertise right into the platform. Our discussion guide templates can be customized to your needs. Guided support and full-service options are available.
Participants can markup concepts, vote on ideas, and share experiences through photos and videos. Our fun research tasks encourage unbiased individual and group interaction.
Digsite makes it easy to ask follow-up questions of individuals or of the group. Adjust concepts or activities over days to iterate as you learn throughout your community.
Digsite SmartReporting makes it possible to get instant qualitative summary reports. Use our 1-Day Sprint to get results in just 24-hours! For more complex research, ask about our Multi-Day Sprints and subscription options.
“We were able to understand our consumer thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working. Right now we're in the middle of using this data to launch a new product.”
“Digsite was easy for the participants, and it worked well for our needs. We used Digsite to develop and confirm some hypotheses about our target segment’s attitudes and behaviors. It was an efficient, effective way for us to determine the need and direction for our next research initiative.”
"If we had only gone with the feedback from the activities themselves, and had not been able to interact with the participants, we would have chosen the wrong creative and wasted a lot of time and effort.”