5 Online Tools for Agile Marketing and Insights Teams

Posted on October 08, 2018 by Monika Wingate

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

How You Can Learn from Your Customers Using Agile Principles

Posted on September 17, 2018 by Monika Wingate

Today’s leading organizations are increasingly employing agile tactics in marketing, innovation and customer experience. By adopting an agile approach and leveraging agile qualitative research, your organization is able to continuously iterate, ensuring your go-to-market strategy fits with consumers lifestyle, personality and needs.

The 3 Main Drivers Pulling Companies to Online Qualitative Research

Posted on August 30, 2018 by Monika Wingate

Forward-thinking companies are increasingly turning to online qualitative approaches in order to build better products, create better consumer experiences, and launch more successful marketing campaigns. But what is driving that change?

How to Capture the Customer Journey Using Online Research

Posted on August 07, 2018 by Monika Wingate

Most marketing and innovation teams today care deeply about capturing the customer journey - whether they think in terms of competitive analysis, customer experience, path to purchase or product testing. Understanding the customer journey—including the context behind their decisions—helps companies improve their success in many areas including entering new markets, identifying new product innovations, updating brand positioning, identifying retail opportunities, improving customer or user experiences and even responding to competition or market changes.

7 Ways Customer Journey Research Can Transform Your Business

Posted on July 10, 2018 by Monika Wingate

How well do you know your customers? You may know what they like and what they do, but do you understand why? Context is often overlooked as a key driver of decision making. The more concrete of a grasp you have on the customer journey, the better positioned your company will be to achieve its business goals.

How to Raise the Profile of Online Qualitative Research at Your Organization

Posted on June 07, 2018 by Monika Wingate

Forward-thinking organizations are increasingly turning to faster online qualitative research solutions to make better decisions—and deliver more successful solutions to the market. To get ahead in today’s fast moving business climate, your organization needs to gain the competitive advantages of using these new approaches.  But how do you go about selling online qualitative internally if your organization hasn’t yet modernized its approach to research?

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