With over 2.5 million users across 100 countries, QuestionPro is a leading provider of online survey software that allows their users to generate the insights they need to make better business decisions. The software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization. With the recent addition of Digsite, QuestionPro has rounded out their offerings to provide digital qualitative research at scale and aid in exploratory and primary research under one intuitive, powerful research suite.
With the rapid expansion of research and new-age research technologies, there was an unspoken need to combine qualitative and quantitative research methods for seamless research management. QuestionPro, a market leader in the experience transformation space and committed to advancing research for customers and partners alike, recently acquired Digsite to provide an exploratory research platform that can help our customers do more with agile insights.
QuestionPro has an integrated research suite consisting of an enterprise-grade quantitative research tool, a community platform for continuous discovery with longitudinal tracking, an insights repository to manage your insights, and more. With the addition of Digsite, QuestionPro has rounded out their offerings to provide digital qualitative research at scale and aid in exploratory and primary research under one intuitive, powerful research suite.
To say that inflation and economic uncertainty have affected the lives of consumers in 2022 would be an understatement. In early June, it was reported by U.S. News that prices had gone up 8.6%. In addition to the growing numbers we see in the news, the effects of these price hikes are putting stressors on businesses, households and individual consumers. Chief Economist Mark Zandi at Moody’s Analytics says, “It’s just a noxious brew that’s come together and is weighing very heavily on the collective psyche at this point.” With reports like these, it’s impossible to rely on historical data to predict the future.
With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers.
Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.
If you’ve ever done research, whether it was a survey or focus group, there are always those strange respondents that make you question “Who are these people?” Maybe their response shows limited knowledge of the product or category. Or even worse, you catch them red-handed faking their experience. So, how do you avoid these insight-killers and get the exact customers you need for your research?