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Monthly Agile Research Tips - October

Posted on October 28, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Top Insights Pros Share How They Deliver Agile Innovation

Posted on October 19, 2020 by Monika Wingate

When consumer insights leaders come together to talk shop, it’s a good day. I recently moderated a panel of four insights pros who discussed how they deliver innovation at their companies.

Choosing and Leveraging the Right Agile Insights Technology

Posted on October 09, 2020 by Monika Wingate

Expectations for the Consumer Insights industry are changing. No longer is it acceptable to ask the marketing or R&D team to stop what they’re doing while we take time to conduct research. Nor does it work for us to simply go away and do research and expect results to be listened to. Instead, we need to do our insights work in an agile environment that allows for team engagement and constant progress, where we build and test solutions simultaneously. To do this, it’s important to choose and leverage the right market research technology.

Monthly Agile Research Tips - September

Posted on September 29, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

PowerPoint or Dashboards: Which one should you use?

Posted on September 17, 2020 by Monika Wingate

Throughout my career in market research, we have used PowerPoint decks to present findings and communicate information to marketing teams, R&D, and organizations overall.

Combining Qual and Quant for Richer Insights

Posted on August 27, 2020 by Monika Wingate

With traditional market research, the expectation has been for the brand team to ask for research and then wait for study results before making a decision and moving forward. Today, the expectation is different.

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