Leading Change with Customer Experience Research

Posted on October 10, 2019 by Monika Wingate

Managing the customer experience (CX) is becoming more important than ever before—to the point it’s growing into a key differentiator between brands. Rather than disrupting industries through new product or services, businesses are focusing on disrupting industries through better customer experiences.

Five Ways to Get More from Your Market Research Budget

Posted on October 02, 2019 by Monika Wingate

Budget planning plays a critical role in ensuring consumer insights are embedded into key initiatives and campaigns. Without enough money on hand, researchers have a harder time getting the data they need in time to make consumer driven decisions.

McKinsey Report Highlights Qualitative Research as Key for Success in Agile Organizations

Posted on September 12, 2019 by Monika Wingate

Agile organizations enjoy several benefits—like moving quickly, making better decisions, and responding to market changes faster. But what exactly does market research look like in an agile organization?

Beyond CX - How Insurance & Financial Services Companies Are Using Agile Research to Drive Product Innovation

Posted on August 28, 2019 by Monika Wingate

Thanks to mobile devices, social media, and e-commerce platforms, we all know how seamless the modern digital experience can be—to the point we’ve grown to expect that’s how they should be. In the financial services industry, startups like Acorns, Robinhood, Betterment, and Wealthfront have emerged as digital-first operations. These companies are built from the ground up to focus on stronger customer experience (CX). That starts with being easier to use, intuitive, reliable, and helpful. But true magic came by building new, innovative experiences that deliver even more value.

How Agile Teams Use Video Research for Better Insights

Posted on July 12, 2019 by Monika Wingate

Video research might not be the answer to all of your dreams—but it can be the answer to many of them.

Why Jeff Bezos Thinks Market Research Isn’t Useful

Posted on June 06, 2019 by Monika Wingate

Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon.

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