Getting your business to the next level starts with agile research. This approach enables you to design, build and iterate better products and services quickly and deliver the best customer experiences possible in every interaction.
The fastest growing organizations today are using agile approaches to consumer feedback in order to get to market faster with better ideas. These approaches offer opportunities for marketing, innovation and market research teams to create positive change. Whether you are working to bring change to your organization, or you are being disrupted by your organizations need for speed, this blog will help you with concrete examples and recommendations.
With marketers under the gun to quickly get answers to their business issues, expedited timelines are the new normal for researchers and their product/marketing teams. Marketers are under pressure to build ad campaigns in weeks rather than months, new product timelines are being squeezed, and there is increased internal and competitive activity. All of this heightens the need for quick responses and disaster checks throughout the creative process.
Today’s leading organizations are increasingly taking an agile approach. The benefits are numerous, deeply impactful, and often come quickly; like reduced risks, better products and happier customers. In fact, according to a recent study, 94% of companies say they’ve adopted some agile practices (but, to be fair; more than 60% of those companies' teams have not yet become agile). From the smallest startups to enormous industry juggernauts like Amazon, companies of all sizes are turning to agile methodologies to get things done.
It’s not every day you run into a market researcher that has fundamentally disrupted their organizations. Or is it? The same week I was preparing to present Giustina Parisi’s story at The Quirk's Event, I had the great fortune of hearing the stories of two other disruptive researchers at the Insights Association CEO Summit. They shared their journey and provided some tips and recommendations for other client-side researchers about how you can do the same.
Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.