Monthly Agile Research Tips - February

Posted on February 25, 2020 by Whitney Snow

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Applying Warren Buffett’s Like, Trust, Admire Rule to Consumer Insights Technology

Posted on February 13, 2020 by Monika Wingate

In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.

5 Consumer Insights Trends You Should Be Acting on in 2020

Posted on January 29, 2020 by Monika Wingate

As we launch into 2020, it’s becoming increasingly apparent that it’s an exciting time for marketers, researchers, and consumer insights teams. Technology and new philosophies are changing the way teams work—and making it that much easier for them to delight their customers and achieve better business outcomes.

Monthly Agile Research Tips - January

Posted on January 28, 2020 by Karon Kiffel

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

How Agile Research Helps Innovation Teams Move Faster

Posted on January 07, 2020 by Monika Wingate

These days, an increasing number of organizations are facing so-called wicked problems.

Monthly Agile Research Tips - December

Posted on December 18, 2019 by Amy Elkes

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

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