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Monthly Agile Research Tips - July

Posted on July 29, 2020 by Jill Meneilley

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Market Research During COVID-19: What Works, What Doesn’t?

Posted on July 28, 2020 by Monika Wingate

A tourism industry client of ours recently placed a research project on hold because they want the timing of their research to align with the loosening of travel restrictions. They simply weren’t sure consumers could envision travel right now. It was a good decision to wait.

Another client went forward with a research project that was planned well before COVID-19 – they assessed, correctly, that the pandemic would not prevent them from understanding what they were trying to learn.

Hormel’s Story of Tapping Organizational Change to Build a Better Consumer Insights Function

Posted on July 13, 2020 by Monika Wingate

Hormel has made a huge shift in the way they handle research. This global company has more than 20,000 employees and 50+ brands, such as Spam, Skippy, Black Label Bacon, Applegate, and many more. As you might imagine, they rely heavily on consumer insights. I recently co-presented with Heather Vossler, Hormel Director of Insights and Innovation, to learn about their approach to research, how it has shifted in the past few years, and how they are adapting during COVID-19.

Monthly Agile Research Tips - June

Posted on June 29, 2020 by Jill Meneilley

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

COVID-19 Study: Consumer Hopes and Expectations as Businesses Reopen

Posted on June 17, 2020 by Monika Wingate

More than 70 days. That’s how long people in the U.S. have been on lockdown since COVID-19 hit. Now, as businesses begin to reopen and a bit of normalcy is on the horizon, we are shining our qualitative research spotlight on consumer hopes and expectations as social distancing measures begin to loosen. How can your brand help consumers through this transition and add value during this time of change?

Monthly Agile Research Tips - May

Posted on May 27, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

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