How to Capture the Customer Journey Using Online Research

Posted on August 07, 2018 by Monika Wingate

Most marketing and innovation teams today care deeply about capturing the customer journey - whether they think in terms of competitive analysis, customer experience, path to purchase or product testing. Understanding the customer journey—including the context behind their decisions—helps companies improve their success in many areas including entering new markets, identifying new product innovations, updating brand positioning, identifying retail opportunities, improving customer or user experiences and even responding to competition or market changes.

7 Ways Customer Journey Research Can Transform Your Business

Posted on July 10, 2018 by Monika Wingate

How well do you know your customers? You may know what they like and what they do, but do you understand why? Context is often overlooked as a key driver of decision making. The more concrete of a grasp you have on the customer journey, the better positioned your company will be to achieve its business goals.

How to Raise the Profile of Online Qualitative Research at Your Organization

Posted on June 07, 2018 by Monika Wingate

Forward-thinking organizations are increasingly turning to faster online qualitative research solutions to make better decisions—and deliver more successful solutions to the market. To get ahead in today’s fast moving business climate, your organization needs to gain the competitive advantages of using these new approaches.  But how do you go about selling online qualitative internally if your organization hasn’t yet modernized its approach to research?

How to Shift From In-Person to Online Qualitative Research

Posted on June 05, 2018 by Monika Wingate

Many of us spent the better part of our careers using in-person research to drive deeper consumer insights and empathy. Whether sitting in the back room at a focus group facility or watching people in-market, there was power in observing facial expressions and body language.

Get Ready to Move Faster with Agile Customer Experience Research

Posted on April 25, 2018 by Monika Wingate

Getting your business to the next level starts with agile research. This approach enables you to design, build and iterate better products and services quickly and deliver the best customer experiences possible in every interaction.

Be a Disrupter: How Insights Teams Build Agile Qualitative Research Capabilities

Posted on March 09, 2018 by Monika Wingate

The fastest growing organizations today are using agile approaches to consumer feedback in order to get to market faster with better ideas. These approaches offer opportunities for marketing, innovation and market research teams to create positive change. Whether you are working to bring change to your organization, or you are being disrupted by your organizations need for speed, this blog will help you with concrete examples and recommendations. 

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