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How Dannon Brought New Innovation to an Outdated Flagship Brand

Posted on April 06, 2022 by Monika Rogers

With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers. 

How Johnsonville Uses Exploratory Research Technology to Scale Insights

Posted on March 22, 2022 by Monika Rogers

Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.

Better Ways To Find High-Quality Research Participants

Posted on March 07, 2022 by Monika Rogers

If you’ve ever done research, whether it was a survey or focus group, there are always those strange respondents that make you question “Who are these people?” Maybe their response shows limited knowledge of the product or category. Or even worse, you catch them red-handed faking their experience. So, how do you avoid these insight-killers and get the exact customers you need for your research?

How to Make Your Concept-Testing Market Research Project a Success

Posted on February 22, 2022 by Monika Rogers

Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar here.

Top 5 Strategies for Customer Experience Research Success

Posted on February 08, 2022 by Monika Rogers

In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. In part 1 of this blog, we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey.

4 Best Practices for Customer Experience Journey Research

Posted on January 31, 2022 by Monika Rogers

Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are.

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