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How Small Teams Can Make a Big Impact: A Panel Discussion

Posted on November 19, 2021 by Monika Rogers

Market researchers are always on a mission to innovate. While they’re finding solutions to challenges experienced by consumers, the inner workings of their teams can also face challenges. If you’ve ever struggled with market research prioritization, logistics, team bandwidth or research timelines, you’re not alone.

How Hormel Foods Successfully Applies Jobs-to-be-Done to Innovation

Posted on October 25, 2021 by Monika Rogers

Many of today’s successful teams are applying a Jobs-to-be-Done (JTBD) framework to redefine product categories and identify new opportunity areas for their brand. Among those success stories is Hormel Foods’ consumer insights team.

Maximizing the Success of New Products

Posted on October 11, 2021 by Monika Rogers

Launching a product or service that no one wants is like throwing a party that no one attends. The number one way to get some insurance on your innovation ideas? Invite your customer to the product development team by using online research communities. Injecting the voice of the consumer is essential to generating new ideas and validating them at the same time. And generating rapid, iterative insights throughout development is the fastest way to get there.

Putting Jobs-to-be-Done Theory into Practice

Posted on September 22, 2021 by Monika Rogers

Jobs-to-be-done is a framework for better understanding customer behavior. While conventional marketing focuses on market demographics or product attributes, Jobs Theory gets to the root cause of behavior to expose the functional, social and emotional dimensions that explain why customers make the choices they do. People don’t simply buy products or services – they pull them into their lives to make progress. We call this progress the “job” they are trying to get done, and understanding this opens a world of innovation possibilities.

6 Traits that Will Make You a Market Research Star

Posted on September 15, 2021 by Monika Rogers

Market research continues to evolve in exciting ways. New tools continue to develop, and platform capabilities are upgrading with better, faster and stronger features. The marketplace is flooded with these shiny tools that make market research look easy. But research expertise is still essential to help companies make the right decisions. All flash and no rigor will lead to bad research and sub-par business results.

Myths and Realities of Consumer Insights in 2021

Posted on August 31, 2021 by Monika Rogers

Between market disruptions, leadership changes, new strategic priorities and remote work, insights pros have not "gone back" to pre-pandemic life, nor have they arrived at a new “normal" yet. So how are successful teams navigating the constant change?

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