How to Find a Research Provider That Delivers on the Promise of Agile

Posted on November 28, 2018 by Monika Wingate

Most marketing, innovation and customer experience teams are being tasked with delivering more frequent and faster consumer insights. They are applying agile methodologies to the development of new products, services and marketing touch points. Success requires a mix of new technology to bring agile consumer learning capabilities in-house, as well as specialized outsourced research services to help boost company flexibility and fill in gaps with internal capabilities.  But how do you find a research provider that can truly deliver on the promise of agile?

27 Resources for Agile Marketing, Innovation and Experience Research

Posted on October 31, 2018 by Monika Wingate

Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

How Focusing on Faster Insights Can Deliver Better Results

Posted on October 19, 2018 by Monika Wingate

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

5 Online Tools for Agile Marketing and Insights Teams

Posted on October 08, 2018 by Monika Wingate

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

How You Can Learn from Your Customers Using Agile Principles

Posted on September 17, 2018 by Monika Wingate

Today’s leading organizations are increasingly employing agile tactics in marketing, innovation and customer experience. By adopting an agile approach and leveraging agile qualitative research, your organization is able to continuously iterate, ensuring your go-to-market strategy fits with consumers lifestyle, personality and needs.

The 3 Main Drivers Pulling Companies to Online Qualitative Research

Posted on August 30, 2018 by Monika Wingate

Forward-thinking companies are increasingly turning to online qualitative approaches in order to build better products, create better consumer experiences, and launch more successful marketing campaigns. But what is driving that change?

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