How Agile Teams Use Video Research for Better Insights

Posted on July 12, 2019 by Monika Wingate

Video research might not be the answer to all of your dreams—but it can be the answer to many of them.

Why Jeff Bezos Thinks Market Research Isn’t Useful

Posted on June 06, 2019 by Monika Wingate

Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon.

Building Insight-Led Strategy through Agile Qualitative

Posted on May 16, 2019 by Monika Wingate

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.

How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Wingate

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

8 Examples of Research that Deepens Consumer Empathy

Posted on February 27, 2019 by Monika Wingate

Empathy plays an integral role in the way companies interact with consumers. It helps us understand where someone else is coming from, what they think and how they feel. As a result, it helps organizations get a better understanding of the exact kinds of products customers want. It can also help companies improve processes, services, product packaging, marketing campaigns, and more.

Use Agile Methodology to Conduct a Market Research Sprint in Just 5 Days

Posted on January 30, 2019 by Monika Wingate

Do you constantly get asked about what your consumers or end-users want? Whether you’re part of a marketing, customer experience or innovation team, there are hundreds of critical decisions that can make or break your initiatives.

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