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Myths and Realities of Consumer Insights in 2021

Posted on August 31, 2021 by Monika Rogers

Between market disruptions, leadership changes, new strategic priorities and remote work, insights pros have not "gone back" to pre-pandemic life, nor have they arrived at a new “normal" yet. So how are successful teams navigating the constant change?

A Guide to Agile Insights for Consumer Product Teams

Posted on August 23, 2021 by Monika Rogers

Consumer insights pros understand that the world of innovation is becoming more agile. Agile research enables teams to build better products, experiences and brand communications in a quick and affordable way. Leading research solutions deliver major advantages over traditional marketing research approaches by leveraging online technology, qualitative engagement and AI-driven analysis to make research faster and more collaborative.

6 Mistakes That Prevent Accurate Market Research

Posted on August 09, 2021 by Monika Rogers

Accuracy is one of the top criteria that senior marketing professionals look for in market research. But what exactly is “accurate” market research, and how do you ensure it’s part of your efforts? Let's dig more deeply into what accurate research truly means, some key mistakes companies make, and how you can avoid them. 

Applying Warren Buffett’s Like, Trust, Admire Rule to Consumer Insights Technology

Posted on February 13, 2020 by Monika Rogers

In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.

How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Rogers

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

10 Ways You Can Drive Faster Decisions with Market Research Technology

Posted on January 12, 2018 by Monika Rogers

Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.

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