With the rapid expansion of research and new-age research technologies, there was an unspoken need to combine qualitative and quantitative research methods for seamless research management. QuestionPro, a market leader in the experience transformation space and committed to advancing research for customers and partners alike, recently acquired Digsite to provide an exploratory research platform that can help our customers do more with agile insights.

QuestionPro has an integrated research suite consisting of an enterprise-grade quantitative research tool, a community platform for continuous discovery with longitudinal tracking, an insights repository to manage your insights, and more. With the addition of Digsite, QuestionPro has rounded out their offerings to provide digital qualitative research at scale and aid in exploratory and primary research under one intuitive, powerful research suite.

To say that inflation and economic uncertainty have affected the lives of consumers in 2022 would be an understatement. In early June, it was reported by U.S. News that prices had gone up 8.6%. In addition to the growing numbers we see in the news, the effects of these price hikes are putting stressors on businesses, households and individual consumers. Chief Economist Mark Zandi at Moody’s Analytics says, “It’s just a noxious brew that’s come together and is weighing very heavily on the collective psyche at this point.” With reports like these, it’s impossible to rely on historical data to predict the future.

With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers. 

Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.

Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar here.

Jobs-to-be-done has become a very successful framework because it's an efficient, easy to understand and proven model for implementing innovation. It doesn’t require a large segmentation study or complex research so it can also shorten research timelines without sacrificing quality. Ultimately, Innovation can be far more predictable (and profitable) if you start by identifying the most important Jobs that customers are struggling to get done. Without that perspective, your process could miss major opportunities for innovation.