In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.

Today’s top performing businesses understand that markets and customer preferences are constantly changing. In order to succeed, they need to be able to pivot on a dime, and they expect their business partners and the agencies they work with to have the same capabilities.

Important problems and great solutions don’t exist without customers. That’s because customers are the ultimate arbiter of whether organizations have products and services that are worth their time, effort, and money. 

The pace of change seems to be growing exponentially everywhere you look. Companies striving to remain relevant to consumers need to be prepared. Iterative Insights^SM enable you to do just that.