Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.

As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.