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What You Need to Know When Conducting Online Qualitative Research During the COVID-19 Outbreak

Posted on April 02, 2020 by Monika Wingate

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

How to Improve Agile Research Engagement with SMS

Posted on February 28, 2020 by Monika Wingate

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.

Building Insight-Led Strategy through Agile Qualitative

Posted on May 16, 2019 by Monika Wingate

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.

Top Insights Events to Add to Your 2019 Calendar

Posted on December 17, 2018 by Monika Wingate

As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

27 Resources for Agile Marketing, Innovation and Experience Research

Posted on October 31, 2018 by Monika Wingate

Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

How Focusing on Faster Insights Can Deliver Better Results

Posted on October 19, 2018 by Monika Wingate

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

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