More than 70 days. That’s how long people in the U.S. have been on lockdown since COVID-19 hit. Now, as businesses begin to reopen and a bit of normalcy is on the horizon, we are shining our qualitative research spotlight on consumer hopes and expectations as social distancing measures begin to loosen. How can your brand help consumers through this transition and add value during this time of change?

Now more than ever, it’s critical for companies to make high-quality decisions quickly. Using a mix of qualitative and quantitative research to inform those decisions is arguably the best way to go, whether you do it in-house, partially in-house, or choose to fully outsource it. Men’s care brand Harry’s has optimized their team and technology to get impactful results.

We are now several months into our new reality of sheltering in place and social distancing during the COVID-19 crisis. How are consumer shopping and purchasing behavior evolving, and more importantly what behaviors are likely to "stick"? As an online qualitative technology solution, we used our platform to conduct rapid, in-context qualitative research to help brands build a deeper understanding of how they can strategically adjust products and messaging to meet changing consumer needs.

Business – and the world – have changed rapidly due to the onset and spread of COVID-19. As companies worldwide consider how to operate in an environment of social distancing and remote teams, it’s no surprise that we are seeing an increased demand for online research. Companies can’t conduct in-person research or focus groups right now and need an alternative. Online qualitative research is a great one.

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.