As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

The fastest growing organizations today are using agile approaches to consumer feedback in order to get to market faster with better ideas. These approaches offer opportunities for marketing, innovation and market research teams to create positive change. Whether you are working to bring change to your organization, or you are being disrupted by your organizations need for speed, this blog will help you with concrete examples and recommendations. 

The more accurate and actionable insights your team has, the better your decisions will be. Getting high-quality research results starts with picking the right qualitative technology. In this post, we'll explore the five critical factors you need to consider when assessing online qualitative platform providers and how to maximize the chances you’ll pick the right one.

Anyone can tell you there has been a recent explosion of new tools for online qualitative research. But which platforms are best used when? We break down five popular social and mobile tools so you can determine which would be most valuable to your research.