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6 Traits that Will Make You a Market Research Star

Posted on September 15, 2021 by Monika Rogers

Market research continues to evolve in exciting ways. New tools continue to develop, and platform capabilities are upgrading with better, faster and stronger features. The marketplace is flooded with these shiny tools that make market research look easy. But research expertise is still essential to help companies make the right decisions. All flash and no rigor will lead to bad research and sub-par business results.

Digsite and UW-Madison: How MBA Students Created New Pet Products Using Agile Research

Posted on May 27, 2021 by Monika Rogers

The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ hands-on learning with new product development. Students built and tested new product ideas by leveraging Digsite's integrated research platform for qualitative exploration and concept validation.

 

Common Pitfalls of Agile Market Research

Posted on May 14, 2021 by Monika Rogers

Delivering high-quality market research takes a lot of expertise. Delivering agile research requires that expertise and more.

How Agile Research Pros Build the Perfect Learning Loop

Posted on April 05, 2021 by Monika Rogers

As we all know, successful insights teams lead with agility and embrace the unexpected. Research pros at large corporations and startups alike share the belief that when you kick off with the right mindset, agile research can work even harder for you. In our most recent webinar, we talked about leading successful insights teams by enabling agile ways of working.

The Mindsets and Behaviors of Top Agile Researchers

Posted on March 29, 2021 by Monika Rogers

Operating in an uncertain world requires the ability to think like a startup. In 2021, we encourage companies to go back to their entrepreneurial roots. When decisions were made by relying on bold and courageous thinking. Agile research helps insights teams navigate those uncertainties with quick thinking and speedy decision-making.

What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It

Posted on January 12, 2021 by Monika Rogers

Elon Musk is the richest man in the world – at age 49, the CEO of Tesla and SpaceX is a multi-billionaire many times over. He does what he wants. He says what he thinks. He has disrupted the status quo again and again with his relentless innovation and refusal to follow the tried-and-true path of established U.S. corporations. The guy who quit Stanford after one day is doing things his way – and it’s not about the money. It’s about creating something new; creating real value.

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