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Six Essential Brand Qualities for Building Millennial Loyalty

Posted on January 11, 2022 by Monika Rogers

Only 1 in 5 millennials describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.  

Why Jeff Bezos Thinks Market Research Isn’t Useful

Posted on June 06, 2019 by Monika Rogers

Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon.

Digsite Discoveries: How to Build a Better Loyalty Program

Posted on October 20, 2017 by Monika Rogers

Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful?  We talked to over 100 consumers using our Digsite Sprint platform to find out.

How to Leverage Qualitative Research to Enhance the Customer Experience

Posted on October 02, 2017 by Monika Rogers

Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you.

Iterative Insights: Decide & Take Action Fast

Posted on May 16, 2017 by Monika Rogers

The pace of change seems to be growing exponentially everywhere you look. Companies striving to remain relevant to consumers need to be prepared. Iterative InsightsSM enable you to do just that.

Affordable Insights: The Industry Shift You Can't Afford to Ignore

Posted on February 22, 2017 by Monika Rogers

Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank.

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