Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful? We talked to over 100 consumers using our Digsite Sprint platform to find out.
Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you.
The pace of change seems to be growing exponentially everywhere you look. Companies striving to remain relevant to consumers need to be prepared. Iterative InsightsSM enable you to do just that.
Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank.
Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience.
A unique marketing research approach has revealed the top challenges facing consumer product marketers. “Marketing strategy” and “Prioritization” are the most daunting challenges marketers face - and we’ve tapped into some expert insights to reveal what marketers can do to address the issues.