--- title: Digsite Blog | Digsite | Brand Strategy description: Brand Strategy | Digsite Blog --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog CATEGORY: brand-strategy [![Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/hubfs/Blog%20Featured%20Images%20and%20LinkedIn%20Ads%20(4).png "Six Essential Brand Qualities for Building Millennial Loyalty") ](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) ## [Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) Posted on January 11, 2022 by Monika Rogers Only [1 in 5 millennials](https://www.marketingcharts.com/brand-related/brand-loyalty-105188) describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.   - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) [![Why Jeff Bezos Thinks Market Research Isn’t Useful](https://www.digsite.com/hubfs/Depositphotos_116153940_xl-2015.jpg "Why Jeff Bezos Thinks Market Research Isn’t Useful") ](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) ## [Why Jeff Bezos Thinks Market Research Isn’t Useful](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) Posted on June 06, 2019 by Monika Rogers Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) [![Digsite Discoveries: How to Build a Better Loyalty Program](https://www.digsite.com/hubfs/Loyalty%20Program.png "Digsite Discoveries: How to Build a Better Loyalty Program") ](https://www.digsite.com/blog/digsite-discoveries-loyalty-programs-do-they-work) ## [Digsite Discoveries: How to Build a Better Loyalty Program](https://www.digsite.com/blog/digsite-discoveries-loyalty-programs-do-they-work) Posted on October 20, 2017 by Monika Rogers Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful?  We talked to over 100 consumers using our Digsite Sprint platform to find out. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/digsite-discoveries-loyalty-programs-do-they-work) [![How to Leverage Qualitative Research to Enhance the Customer Experience](https://www.digsite.com/hubfs/board-meeting-in-a-modern-office_HtLmhCVo-1.jpg "How to Leverage Qualitative Research to Enhance the Customer Experience") ](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) ## [How to Leverage Qualitative Research to Enhance the Customer Experience](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) Posted on October 02, 2017 by Monika Rogers Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) [![Iterative Insights: Decide & Take Action Fast](https://www.digsite.com/hubfs/Speed%20Blog%20Cropped-1.png "Iterative Insights: Decide & Take Action Fast") ](https://www.digsite.com/blog/iterative-insights-speed) ## [Iterative Insights: Decide & Take Action Fast](https://www.digsite.com/blog/iterative-insights-speed) Posted on May 16, 2017 by Monika Rogers The pace of change seems to be growing exponentially everywhere you look. Companies striving to remain relevant to consumers need to be prepared. Iterative InsightsSM enable you to do just that. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/iterative-insights-speed) [![Affordable Insights: The Industry Shift You Can't Afford to Ignore](https://www.digsite.com/hubfs/Affordable%20Insights.png "Affordable Insights: The Industry Shift You Can't Afford to Ignore") ](https://www.digsite.com/blog/affordable-insights) ## [Affordable Insights: The Industry Shift You Can't Afford to Ignore](https://www.digsite.com/blog/affordable-insights) Posted on February 22, 2017 by Monika Rogers Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/affordable-insights) 1 of 2 [next ›](https://www.digsite.com/blog/topic/brand-strategy/page/2) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)