Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience.
A unique marketing research approach has revealed the top challenges facing consumer product marketers. “Marketing strategy” and “Prioritization” are the most daunting challenges marketers face - and we’ve tapped into some expert insights to reveal what marketers can do to address the issues.
With time ticking before a national launch, Palermo’s Pizza needed deep customer insights to finesse their new packaging. By combining five key online market research ingredients, they found what resonated with their customers.