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4 Lessons Learned From Back-to-School Marketing Research

Posted on September 12, 2016 by Jane Boutelle

Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience.

Biggest Challenges for Consumer Product Marketers: Qualitative Research Report

Posted on February 03, 2016 by Jane Boutelle

A unique marketing research approach has revealed the top challenges facing consumer product marketers. “Marketing strategy” and “Prioritization” are the most daunting challenges marketers face - and we’ve tapped into some expert insights to reveal what marketers can do to address the issues.

PIZZA BRAND GETS DEEP DISH CONSUMER RESEARCH INSIGHTS IN THIN CRUST TIME

Posted on October 23, 2015 by Jane Boutelle

With time ticking before a national launch, Palermo’s Pizza needed deep customer insights to finesse their new packaging. By combining five key online market research ingredients, they found what resonated with their customers.

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