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What You Need to Know When Conducting Online Qualitative Research During the COVID-19 Outbreak

Posted on April 02, 2020 by Monika Wingate

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

How to Improve Agile Research Engagement with SMS

Posted on February 28, 2020 by Monika Wingate

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.

Applying Warren Buffett’s Like, Trust, Admire Rule to Consumer Insights Technology

Posted on February 13, 2020 by Monika Wingate

In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.

Building Insight-Led Strategy through Agile Qualitative

Posted on May 16, 2019 by Monika Wingate

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.

How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Wingate

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

How You Can Learn from Your Customers Using Agile Principles

Posted on September 17, 2018 by Monika Wingate

Today’s leading organizations are increasingly employing agile tactics in marketing, innovation and customer experience. By adopting an agile approach and leveraging agile qualitative research, your organization is able to continuously iterate, ensuring your go-to-market strategy fits with consumers lifestyle, personality and needs.

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