If you’ve ever done research, whether it was a survey or focus group, there are always those strange respondents that make you question “Who are these people?” Maybe their response shows limited knowledge of the product or category. Or even worse, you catch them red-handed faking their experience. So, how do you avoid these insight-killers and get the exact customers you need for your research?
In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. In part 1 of this blog, we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey.
Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are.
If there was one word to describe 2021, it would be unpredictable. Whether you got a vaccine, left your job, went on vacation, or were impacted by supply chain issues, we experienced changes that affected our personal and professional lives. Just when we thought we had mastered one challenge, another one would show up to shake things up yet again.
Market researchers are always on a mission to innovate. While they’re finding solutions to challenges experienced by consumers, the inner workings of their teams can also face challenges. If you’ve ever struggled with market research prioritization, logistics, team bandwidth or research timelines, you’re not alone.
Back in 2015, the use of online qualitative market research was pretty low. Digsite was first designed as an alternative to virtual focus groups that tapped into the type of social media engagement most people were (and still are) accustomed to. Six years later, a lot has changed, but our ability to help companies innovate by engaging and iterating with targeted consumer groups is still the driving force behind our work. Research technology continues to evolve, and we practice what we preach by constantly introducing better, faster and stronger features and capabilities.