Building Insight-Led Strategy through Agile Qualitative

Posted on May 16, 2019 by Monika Wingate

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.

How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Wingate

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

How You Can Learn from Your Customers Using Agile Principles

Posted on September 17, 2018 by Monika Wingate

Today’s leading organizations are increasingly employing agile tactics in marketing, innovation and customer experience. By adopting an agile approach and leveraging agile qualitative research, your organization is able to continuously iterate, ensuring your go-to-market strategy fits with consumers lifestyle, personality and needs.

How to Raise the Profile of Online Qualitative Research at Your Organization

Posted on June 07, 2018 by Monika Wingate

Forward-thinking organizations are increasingly turning to faster online qualitative research solutions to make better decisions—and deliver more successful solutions to the market. To get ahead in today’s fast moving business climate, your organization needs to gain the competitive advantages of using these new approaches.  But how do you go about selling online qualitative internally if your organization hasn’t yet modernized its approach to research?

How to Shift From In-Person to Online Qualitative Research

Posted on June 05, 2018 by Monika Wingate

Many of us spent the better part of our careers using in-person research to drive deeper consumer insights and empathy. Whether sitting in the back room at a focus group facility or watching people in-market, there was power in observing facial expressions and body language.

How to Be a Qualitative Hero

Posted on October 12, 2017 by Monika Wingate

The world of marketing and innovation is changing. As a result, business teams are feeling increased pressure to be consumer centric in a way that is faster, more in-depth, and better integrated with marketing and product development processes. In order to be true qualitative heroes, we need to answer the "why" questions critical to driving good business decisions - and that requires us to do things differently.

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