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Marketers are Missing the Mark With Millennials: A Digsite Qualitative Research Report

Posted on May 02, 2016 by Jane Boutelle

Who are the Millennials? Many marketers think they know Gen Y inside and out, but it turns out their assumptions about what drives this consumer group are missing the mark. This qualitative research report reveals how Millennials think - and more importantly - how they buy.

Brands Matter: Qualitative Digsite Research on How Millennials React to Household Products

Posted on April 05, 2016 by Jane Boutelle

The Don Drapers of the world can rejoice: Millennials are still influenced by the allure of a powerful brand. However, as the recent qualitative research report indicates, your brand will resonate only if it appeals to Gen Y’s unique generational characteristics.

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