It’s been well-documented that Millennials are the most loyal generation toward brands. A study revealed that just over half of the participants say they are loyal or quite loyal to their favorite brands.
Who are the Millennials? Many marketers think they know Gen Y inside and out, but it turns out their assumptions about what drives this consumer group are missing the mark. This qualitative research report reveals how Millennials think - and more importantly - how they buy.
The Don Drapers of the world can rejoice: Millennials are still influenced by the allure of a powerful brand. However, as the recent qualitative research report indicates, your brand will resonate only if it appeals to Gen Y’s unique generational characteristics.