Qualitative research is essential to solving today's business challenges that are socially intricate, involving changing behaviors and subtle interdependencies. More flexible qualitative methods can help guide faster and more accurate business decisions, and have proven to be essential for client-side teams.
Qualtrics has teamed up with Digsite! Now you can move seamlessly between quantitative methods and qualitative methods all in one study, giving you the best of both worlds.
Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.
On Demand Webinar: How Dannon Got Insights to Refresh Both Advertising and Product Concept in 2 Weeks... And How You Can Do the Same for Your Brand
In this on-demand webcast, Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization using online qualitative research, highlighting: