--- title: About Us | Digsite description: See how Digsite's leading comprehensive research platform makes it fast and easy for teams to learn and iterate with consumers. --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)             ![Monika Wingate](https://www.digsite.com/hs-fs/hubfs/Digsite-Jan2016/Images/Monika%20Wingate.png?width=350&height=400&name=Monika%20Wingate.png) # Monika Rogers Co-Founder and CEO of Digsite Market research geek & recovering triathlete # **Note From our CEO, "How We Got Started" ** We launched Digsite in 2014 to help consumer-driven teams get to market faster with better solutions. Our goal from the start was to reduce the time and effort it took to learn and iterate with targeted consumers. We combined my client-side consumer insights experience at companies like General Mills and Pillsbury, with my co-founder Jane Boutelle’s expertise in product management at leading tech companies like Apple and Intuit. We believed the consumer learning process could be improved from design through reporting, by tapping the latest technology in automation, mobile applications and social media The result was better than we could have imagined. Companies love getting on-demand feedback that builds empathy beyond traditional survey questions. Consumers love answering “why” questions and sharing photos/videos of experiences. And ultimately, teams move faster, making more informed decisions without slowing down development cycles. Does this sound like something you might need? I would encourage you to check out our site and [schedule a demo](https://www.digsite.com/request-a-live-demo) to learn more. We’d love to hear what you’re working on and find ways that Digsite can help by being an extension of your team. # [CONTACT US](https://www.digsite.com/contact-us)   ---   # Digsite's Principles of Research #### **Quality over Quantity** More data doesn’t necessarily lead to better insights. We believe agile teams get the best results when they use research methods that recruit targeted audiences and ask in-depth questions, so results can better inform both learning and iteration. #### **Doing, Not Just Saying** Agile teams are typically expected to design, build, test and learn within a single research sprint. We believe asking people to share experiences, either using existing products or engaging with prototypes, will yield richer insights vs. asking people what they want without context of the specific situation. #### **Focus on “Why” over “What”** Instead of focusing on measuring the interest in your idea, we believe in providing multiple touchpoints so you ask follow-up questions and get deeper insights. Asking "what" questions are important, but more effective within a 360-degree view of attitudes, behaviors, and context of your target consumer. #### **Learning and Iteration** We believe agile research should be iterative, enabling you to adjust quickly as new information comes in, building on your learning within the same study—allowing each research sprint truly inform decisions rather than raising more questions. #### **Flexible Collaboration** Beyond implementing agile practices, teams need technology that is easy to use and fits a wide variety of needs. We believe agile research technology should provide a balance between structure and customizability, enabling you to gain efficiencies without losing flexibility. ![Quality over Quantity](https://www.digsite.com/hs-fs/hubfs/Quality%20over%20Quantity.png?width=858&name=Quality%20over%20Quantity.png) ![Doing Not Just Saying](https://www.digsite.com/hs-fs/hubfs/Doing%20Not%20Just%20Saying.png?width=854&name=Doing%20Not%20Just%20Saying.png) ![Why over What](https://www.digsite.com/hs-fs/hubfs/Why%20over%20What.png?width=856&name=Why%20over%20What.png) ![Learning and Iteration](https://www.digsite.com/hs-fs/hubfs/Learning%20and%20Iteration.png?width=862&name=Learning%20and%20Iteration.png) ![Collaboration](https://www.digsite.com/hs-fs/hubfs/Collaboration.png?width=860&name=Collaboration.png) --- # ** How Digsite Works**   Digsite offers the most comprehensive exploratory research platform on the market. We empower insights teams to collaboratively learn and engage with target consumers as they build new products, services and communications. Our technology and expert research consultants enable teams to iterate between exploration and validation, giving them confidence in the data, as well as the emotional drivers behind it. Learn more about how Digsite works and what we can help you accomplish with our short explainer video.       ---   ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2732548.fs1.hubspotusercontent-na1.net/hubfs/2732548/Digsite%20Explainer%20Video%202020.mp4", "dateModified" : "2022-06-01T08:30:12.651Z", "description" : "", "duration" : "PT1M40S", "height" : 1080, "name" : "Digsite Explainer Video 2020", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/37971197356?portalId=2732548&size=medium", "uploadDate" : "2020-11-24T18:49:18.149Z", "width" : 1920 } ```