Digsite is an agile consumer insights platform that allows Marketing, CX/UX and Innovation Teams to engage in a social media-style style conversation with a highly targeted group of consumers. Set up a Digsite Sprint community in minutes, using a sequence of moderated or unmoderated activities to quickly capture customer experiences, optimize product concepts or prototypes, refine value propositions, evaluate messaging and much more – with results in as little as 24 hours.
Digsite offers flexibility in how you engage with your audience including private or group discussions, photo/video capture, survey questions, voting, image mark-up, and more. You can even schedule live video interviews for more in-depth follow-ups. Digsite Sprint communities can be extended to days, weeks or more, allowing you to iterate with your audience as you learn. Get results quickly with our automated SmartReporting, or tap into our Digsite Consultants for design, moderation and reporting support as needed.”
More data doesn’t necessarily lead to better insights. We believe agile teams get the best results when they use research methods that recruit targeted audiences and ask in-depth questions, so results can better inform both learning and iteration.
Agile teams are typically expected to design, build, test and learn within a single research sprint. We believe asking people to share experiences, either using existing products or engaging with prototypes, will yield richer insights vs. asking people what they want without context of the specific situation.
Instead of focusing on measuring the interest in your idea, we believe in providing multiple touchpoints so you ask follow-up questions and get deeper insights. Asking "what" questions are important, but more effective within a 360-degree view of attitudes, behaviors, and context of your target consumer.
We believe agile research should be iterative, enabling you to adjust quickly as new information comes in, building on your learning within the same study—allowing each research sprint truly inform decisions rather than raising more questions.
Beyond implementing agile practices, teams need technology that is easy to use and fits a wide variety of needs. We believe agile research technology should provide a balance between structure and customizability, enabling you to gain efficiencies without losing flexibility.
Monika Wingate was recently joined by Mike Pytlinski, VP of Marketing at Palermo's Pizza, to discuss how specialty brands are iterating more often, operating with more agility and moving quickly- all while basing their decisions on real-time consumer insights. Check out the webinar recording to learn approaches Palermo's Pizza is taking to embed consumer insights into product development and communication.
"There's no excuse for not being able to get close to a consumer."
- Mike Pytlinski, Palermo's Pizza VP of Marketing
Co-founder and CEO of Digsite
Market research geek & recovering triathlete
We launched Digsite in 2014 to make the dream of rapid, iterative research a reality. We were inspired to help leading marketers, innovators and researchers disrupt their industries by bringing agile methodologies to brand and product development. Companies today feel the limitations of large-scale, slow-moving market research studies and ”yes/no” validation research. They’re moving to agile consumer insights approaches that enable their teams to get to market faster with better solutions.
Our goal from the start was to make it fast and easy for companies to find, learn and iterate with their target consumers. We leveraged my 15+ years of experience with focus groups and ethnographic research to build activity templates that took the guesswork out of getting started. And we layered in the latest technology for automation and natural language processing to make the process faster and easier from design through reporting.
The result was better than I could have imagined. Companies love getting on-demand feedback to optimize product, services and marketing concepts! Consumers love the social media-style interface so they can discuss those “why” questions and post photos/videos wherever and whenever it’s convenient for them. And ultimately, teams move faster, making consumer-driven decisions without slowing down development cycles.
Does this sound like something you might need? I would encourage you to check out our site and schedule a consultation to learn more. We’d love to hear what you’re working on and how Digsite can help.