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Monika Wingate

Monika Rogers

Co-Founder and CEO of Digsite

Market research geek & recovering triathlete

Note From our CEO, "How We Got Started"

We launched Digsite in 2014 to help consumer-driven teams get to market faster with better solutions.

Our goal from the start was to reduce the time and effort it took to learn and iterate with targeted consumers. We combined my client-side consumer insights experience at companies like General Mills and Pillsbury, with my co-founder Jane Boutelle’s expertise in product management at leading tech companies like Apple and Intuit. We believed the consumer learning process could be improved from design through reporting, by tapping the latest technology in automation, mobile applications and social media

The result was better than we could have imagined. Companies love getting on-demand feedback that builds empathy beyond traditional survey questions. Consumers love answering “why” questions and sharing photos/videos of experiences. And ultimately, teams move faster, making more informed decisions without slowing down development cycles.

Does this sound like something you might need? I would encourage you to check out our site and schedule a demo to learn more. We’d love to hear what you’re working on and find ways that Digsite can help by being an extension of your team.

Digsite's Principles of Research

Quality over Quantity

More data doesn’t necessarily lead to better insights. We believe agile teams get the best results when they use research methods that recruit targeted audiences and ask in-depth questions, so results can better inform both learning and iteration.

Doing, Not Just Saying

Agile teams are typically expected to design, build, test and learn within a single research sprint. We believe asking people to share experiences, either using existing products or engaging with prototypes, will yield richer insights vs. asking people what they want without context of the specific situation.

Focus on “Why” over “What”

Instead of focusing on measuring the interest in your idea, we believe in providing multiple touchpoints so you ask follow-up questions and get deeper insights. Asking "what" questions are important, but more effective within a 360-degree view of attitudes, behaviors, and context of your target consumer.

Learning and Iteration

We believe agile research should be iterative, enabling you to adjust quickly as new information comes in, building on your learning within the same study—allowing each research sprint truly inform decisions rather than raising more questions.

Flexible Collaboration

Beyond implementing agile practices, teams need technology that is easy to use and fits a wide variety of needs. We believe agile research technology should provide a balance between structure and customizability, enabling you to gain efficiencies without losing flexibility.

Quality over Quantity
Doing Not Just Saying
Why over What
Learning and Iteration
Collaboration


How Digsite Works

 

Digsite offers the most comprehensive exploratory research platform on the market. We empower insights teams to collaboratively learn and engage with target consumers as they build new products, services and communications. Our technology and expert research consultants enable teams to iterate between exploration and validation, giving them confidence in the data, as well as the emotional drivers behind it. Learn more about how Digsite works and what we can help you accomplish with our short explainer video.

 

Digsite Explainer Video 2020