Effective concept testing comes down to the idea of building, testing and learning in a very iterative and holistic way. Agile learning loops allow you to see the progress you've made while adjusting throughout various points of the concept development process. By optimizing your testing through each of the three stages of development, you can create more effective products, faster.
In this ebook, we'll talk about:
The three stages of the concept development process
Real examples of companies who have successfully launched products
