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Surviving and Thriving in 2021: Insights Leaders Share Their Secrets

Posted on February 24, 2021 by Monika Wingate

Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.

5 Ways the Digsite Qual + Quant Platform Is Unique

Posted on February 22, 2021 by Monika Wingate

When it comes to conducting fast, iterative research, it can be hard to comb through the technology options and understand what is unique or different about the various platforms. This up-front look at our quantitative + qualitative research solution will walk you through five ways Digsite is unique and why it might be relevant for your organization.

When It Comes to Research Agility, How Does Your Company Stack Up?

Posted on February 01, 2021 by Monika Wingate

Companies need to move faster than ever, due to the shifting, increased needs (and wants) of consumers. For insights professionals, the past year has been heads down, working as fast as possible to deliver high-quality insights so companies can navigate these changes as effectively as possible. We spoke to insights pros to better understand how they've been able to build research agility to deliver speed and efficiency. You can see the results of our study and how you compare to your peers with our Research Agility Self-Assessment.

What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It

Posted on January 12, 2021 by Monika Wingate

Elon Musk is the richest man in the world – at age 49, the CEO of Tesla and SpaceX is a multi-billionaire many times over. He does what he wants. He says what he thinks. He has disrupted the status quo again and again with his relentless innovation and refusal to follow the tried-and-true path of established U.S. corporations. The guy who quit Stanford after one day is doing things his way – and it’s not about the money. It’s about creating something new; creating real value.

Top Challenges Faced by Market Researchers and How to Solve Them

Posted on December 22, 2020 by Monika Wingate

It’s been a challenging year, to say the least. As we wrap up 2020 and look ahead to 2021, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.

How Tech Advances Are Changing the Game for Qual + Quant Research

Posted on December 07, 2020 by Monika Wingate

Market research has changed tremendously over the past few years. Advances in technology are making it faster and easier for research teams to conduct both qualitative and quantitative research in-house. What used to take weeks and a specialized team of experts can now be done with a few clicks of a mouse.

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