Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar here.
Digsite and UW-Madison: How MBA Students Created New Pet Products Using Agile Research
The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ hands-on learning with new product development. Students built and tested new product ideas by leveraging Digsite's integrated research platform for qualitative exploration and concept validation.
Common Pitfalls of Agile Market Research
Delivering high-quality market research takes a lot of expertise. Delivering agile research requires that expertise and more.
How Agile Research Pros Build the Perfect Learning Loop
As we all know, successful insights teams lead with agility and embrace the unexpected. Research pros at large corporations and startups alike share the belief that when you kick off with the right mindset, agile research can work even harder for you. In our most recent webinar, we talked about leading successful insights teams by enabling agile ways of working.
The Mindsets and Behaviors of Top Agile Researchers
Operating in an uncertain world requires the ability to think like a startup. This year, we're encouraging companies to go back to their entrepreneurial roots. Back when decisions were made by relying on bold and courageous thinking. Agile research helps insights teams navigate those uncertainties with quick thinking and speedy decision-making.
Surviving and Thriving in 2021: Insights Leaders Share Their Secrets
Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.