<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1354116&amp;fmt=gif">

PowerPoint or Dashboards: Which one should you use?

Posted on September 21, 2020 by Monika Wingate

Throughout my career in market research, we have used PowerPoint decks to present findings and communicate information to marketing teams, R&D, and organizations overall.

Combining Qual and Quant for Richer Insights

Posted on August 27, 2020 by Monika Wingate

With traditional market research, the expectation has been for the brand team to ask for research and then wait for study results before making a decision and moving forward. Today, the expectation is different.

Monthly Agile Research Tips - August

Posted on August 25, 2020 by Joyce E. Borthwick

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Insights on Changing Holiday Plans During COVID-19

Posted on August 14, 2020 by Monika Wingate

How will COVID-19 impact holiday planning this year? A recent Digsite research study got a pulse on the changing expectations of consumers regarding Halloween, Thanksgiving and Christmas.

Monthly Agile Research Tips - July

Posted on July 29, 2020 by Jill Meneilley

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Market Research During COVID-19: What Works, What Doesn’t?

Posted on July 28, 2020 by Monika Wingate

A tourism industry client of ours recently placed a research project on hold because they want the timing of their research to align with the loosening of travel restrictions. They simply weren’t sure consumers could envision travel right now. It was a good decision to wait.

Another client went forward with a research project that was planned well before COVID-19 – they assessed, correctly, that the pandemic would not prevent them from understanding what they were trying to learn.

1 of 8