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How to Make Your Concept-Testing Market Research Project a Success

Posted on February 22, 2022 by Monika Rogers

Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar here.

Digsite and UW-Madison: How MBA Students Created New Pet Products Using Agile Research

Posted on May 27, 2021 by Monika Rogers

The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ hands-on learning with new product development. Students built and tested new product ideas by leveraging Digsite's integrated research platform for qualitative exploration and concept validation.

 

Common Pitfalls of Agile Market Research

Posted on May 14, 2021 by Monika Rogers

Delivering high-quality market research takes a lot of expertise. Delivering agile research requires that expertise and more.

How Agile Research Pros Build the Perfect Learning Loop

Posted on April 05, 2021 by Monika Rogers

As we all know, successful insights teams lead with agility and embrace the unexpected. Research pros at large corporations and startups alike share the belief that when you kick off with the right mindset, agile research can work even harder for you. In our most recent webinar, we talked about leading successful insights teams by enabling agile ways of working.

The Mindsets and Behaviors of Top Agile Researchers

Posted on March 29, 2021 by Monika Rogers

Operating in an uncertain world requires the ability to think like a startup. In 2021, we encourage companies to go back to their entrepreneurial roots. When decisions were made by relying on bold and courageous thinking. Agile research helps insights teams navigate those uncertainties with quick thinking and speedy decision-making.

Surviving and Thriving in 2021: Insights Leaders Share Their Secrets

Posted on February 24, 2021 by Monika Rogers

Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.

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