How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Wingate

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

Top Insights Events to Add to Your 2019 Calendar

Posted on December 17, 2018 by Monika Wingate

As companies apply agile approaches to marketing and new product development, customer centricity has become even more critical improving customer experiences, building new products, and delivering relevant marketing communications. 

How to Find a Research Provider That Delivers on the Promise of Agile

Posted on November 28, 2018 by Monika Wingate

Most marketing, innovation and customer experience teams are being tasked with delivering more frequent and faster consumer insights. They are applying agile methodologies to the development of new products, services and marketing touch points. Success requires a mix of new technology to bring agile consumer learning capabilities in-house, as well as specialized outsourced research services to help boost company flexibility and fill in gaps with internal capabilities.  But how do you find a research provider that can truly deliver on the promise of agile?

27 Resources for Agile Marketing, Innovation and Experience Research

Posted on October 31, 2018 by Monika Wingate

Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

How Focusing on Faster Insights Can Deliver Better Results

Posted on October 19, 2018 by Monika Wingate

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

5 Online Tools for Agile Marketing and Insights Teams

Posted on October 08, 2018 by Monika Wingate

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

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