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When It Comes to Research Agility, How Does Your Company Stack Up?

Posted on February 01, 2021 by Monika Rogers

The past year has been a whirlwind for Consumer Insights. Teams across all industries continue to work under enormous constraints to help their organizations navigate rapid changes as effectively as possible.

What Elon Musk Thinks Corporate Leaders Are Doing Wrong – and How Consumer Insights Can Help Fix It

Posted on January 12, 2021 by Monika Rogers

Elon Musk is the richest man in the world – at age 49, the CEO of Tesla and SpaceX is a multi-billionaire many times over. He does what he wants. He says what he thinks. He has disrupted the status quo again and again with his relentless innovation and refusal to follow the tried-and-true path of established U.S. corporations. The guy who quit Stanford after one day is doing things his way – and it’s not about the money. It’s about creating something new; creating real value.

Top Challenges Faced by Market Researchers and How to Solve Them

Posted on December 22, 2020 by Monika Rogers

It’s been a challenging year, to say the least. As we look ahead to 2021 and beyond, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.

How Tech Advances Are Changing the Game for Qual + Quant Research

Posted on December 07, 2020 by Monika Rogers

Market research has changed tremendously over the past few years. Advances in technology are making it faster and easier for research teams to conduct both qualitative and quantitative research in-house. What used to take weeks and a specialized team of experts can now be done with a few clicks of a mouse.

Monthly Agile Research Tips - November

Posted on November 25, 2020 by Monika Rogers

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Top 4 Consumer Insights Trends for 2021

Posted on November 24, 2020 by Monika Rogers

In 2020, the global pandemic upended the way people interacted with each other, whether in business, shopping or day-to-day experiences. Products or services that seemed to be following a clear trajectory found it was no longer the case due to unpredictable consumer behavior. Everything research touched in 2020 changed due to COVID-19.