Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.
Our monthly blog post offers practical tips and advice on how to implement agile research. November's tips are all about helping consumer insights teams thrive in an agile environment, and are provided by Digsite CEO and Co-Founder Monika Wingate.
Tip 1: Be Flexible
Tip 2: Immerse Yourself in the Research Process
Tip 3. Think Outside the Box
Tip 4. Plan for Retrospectives
To learn more about how your organization can make the move to agile research, here are some resources to check out:
- How Innovation Teams Use Agile Research to Build Better Products
- Agile Research Guide: How Teams Can Innovate Faster
- How to Build an Effective Agile Research Team