For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it.
How well do you know your customers? You may know what they like and what they do, but do you understand why? Context is often overlooked as a key driver of decision making. The more concrete of a grasp you have on the customer journey, the better positioned your company will be to achieve its business goals.
Forward-thinking organizations are increasingly turning to faster online qualitative research solutions to make better decisions—and deliver more successful solutions to the market. To get ahead in today’s fast moving business climate, your organization needs to gain the competitive advantages of using these new approaches. But how do you go about selling online qualitative internally if your organization hasn’t yet modernized its approach to research?
If you are literally the entire in-house UX research team at your organization, stop thinking of your limited resources and start discovering a plethora of inexpensive online tools to complement your work. Yes, affordable UX methods are available to you now to integrate into your organization, so you can provide value to your product development, marketing and engagement efforts of your organization.