What should you pay your customers for giving in-depth feedback?

Posted on July 19, 2016 by Jane Boutelle

You’ve got some important decisions to make about your products or services. But before you forge ahead, you want to make sure you really understand what makes the most sense for the people who make or break your business; your customers. The questions you have can’t be answered by checking a few boxes. You need in-depth answers to know how they are using your products currently, what features or benefits they really value, and how you can optimize your offering to gain their loyalty.

Your Skills Should Translate Well to Online Qualitative Market Research

Posted on May 13, 2015 by Jane Boutelle

If you rely heavily on focus groups to conduct your research, you’re probably hesitant to experiment with online tools.

Reports of the Death of Qualitative Research Have Been Greatly Exaggerated

Posted on April 01, 2015 by Monika Wingate

Recent industry blog posts lament that research has become a commodity and qualitative is on its last gasp. I agree that some research practices are being commoditized by online, mobile and big-data research approaches. But I actually believe that these tools will create strong growth in qualitative research in the next 5 years.

Five Tips on How to Move Your Qualitative Research Online

Posted on March 25, 2015 by Jane Boutelle

From saving you money, time and travel to yielding productive insights, online communities can benefit your company in many ways. But the unknown can be intimidating, so for you novices, let’s break down how to conduct online research with this revolutionary tool.

Why a “People Person” Conducts Online Research

Posted on March 03, 2015 by Jane Boutelle

Afraid you will sacrifice that “human element” when choosing to use online research tools instead of a focus group? Don’t be. Here is how conducting online research still allows for human connection.

How to Remain Relevant as a Qualitative Marketing Research Consultant

Posted on February 17, 2015 by Jane Boutelle

With a host of shiny, new online tools available for use, there is no doubt the entire face of qualitative marketing research is changing. So how can moderators keep up? Here are four ways to respond to this online evolution so you can best continue serving your clients.

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