Afraid you will sacrifice that “human element” when choosing to use online research tools instead of a focus group? Don’t be. Here is how conducting online research still allows for human connection.

With a host of shiny, new online tools available for use, there is no doubt the entire face of qualitative marketing research is changing. So how can moderators keep up? Here are four ways to respond to this online evolution so you can best continue serving your clients.

Myths abound when it comes to online qualitative approaches. Unfortunately, many of these myths are preventing market researchers from taking advantages of highly effective methodologies, and hampering the quality of the output you can deliver to clients.

Online communities are producing some exceptional qualitative market research results. But how can you convince marketers to follow your recommendations and use this powerful tool? Here are six ways marketers can benefit from online community research.

Moderators tend to have their favorite ways to conduct online qualitative research. But do these strategies differ depending on the demographics of your online participants? They should. Here are the best approaches to use for certain online audiences.

From focus groups and surveys to mobile apps and online communities, it can be a challenge to find one market research tool that’s a perfect fit for your project. But here are three examples of how multimodal research helped generate positive results for these online communities.