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6 Traits that Will Make You a Market Research Star

Posted on September 15, 2021 by Monika Rogers

Market research continues to evolve in exciting ways. New tools continue to develop, and platform capabilities are upgrading with better, faster and stronger features. The marketplace is flooded with these shiny tools that make market research look easy. But research expertise is still essential to help companies make the right decisions. All flash and no rigor will lead to bad research and sub-par business results.

PowerPoint or Dashboards: Which one should you use?

Posted on September 17, 2020 by Monika Rogers

Throughout my career in market research, we have used PowerPoint decks to present findings and communicate information to marketing teams, R&D, and organizations overall.

What should you pay your customers for giving in-depth feedback?

Posted on July 19, 2016 by Jane Boutelle

You’ve got some important decisions to make about your products or services. But before you forge ahead, you want to make sure you really understand what makes the most sense for the people who make or break your business; your customers. The questions you have can’t be answered by checking a few boxes. You need in-depth answers to know how they are using your products currently, what features or benefits they really value, and how you can optimize your offering to gain their loyalty.

Your Skills Should Translate Well to Online Qualitative Market Research

Posted on May 13, 2015 by Jane Boutelle

If you rely heavily on focus groups to conduct your research, you’re probably hesitant to experiment with online tools.

Reports of the Death of Qualitative Research Have Been Greatly Exaggerated

Posted on April 01, 2015 by Monika Rogers

Recent industry blog posts lament that research has become a commodity and qualitative is on its last gasp. I agree that some research practices are being commoditized by online, mobile and big-data research approaches. But I actually believe that these tools will create strong growth in qualitative research in the next 5 years.

Five Tips on How to Move Your Qualitative Research Online

Posted on March 25, 2015 by Jane Boutelle

From saving you money, time and travel to yielding productive insights, online communities can benefit your company in many ways. But the unknown can be intimidating, so for you novices, let’s break down how to conduct online research with this revolutionary tool.

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