If you’ve ever done research, whether it was a survey or focus group, there are always those strange respondents that make you question “Who are these people?” Maybe their response shows limited knowledge of the product or category. Or even worse, you catch them red-handed faking their experience. So, how do you avoid these insight-killers and get the exact customers you need for your research?
Market research continues to evolve in exciting ways. New tools continue to develop, and platform capabilities are upgrading with better, faster and stronger features. The marketplace is flooded with these shiny tools that make market research look easy. But research expertise is still essential to help companies make the right decisions. All flash and no rigor will lead to bad research and sub-par business results.
Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.
When it comes to conducting fast, iterative research, it can be hard to comb through the technology options and understand what is unique or different about the various platforms. This up-front look at our quantitative + qualitative research solution will walk you through five ways Digsite is unique and why it might be relevant for your organization.
The past year has been a whirlwind for Consumer Insights. Teams across all industries continue to work under enormous constraints to help their organizations navigate rapid changes as effectively as possible.
It’s been a challenging few years, to say the least. As we look ahead to the coming years, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.