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What You Need to Know When Conducting Online Qualitative Research During the COVID-19 Outbreak

Posted on April 02, 2020 by Monika Wingate

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

Why Jeff Bezos Thinks Market Research Isn’t Useful

Posted on June 06, 2019 by Monika Wingate

Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon.

How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights

Posted on March 28, 2019 by Monika Wingate

For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it. 

Be a Disrupter: How Insights Teams Build Agile Qualitative Research Capabilities

Posted on March 09, 2018 by Monika Wingate

The fastest growing organizations today are using agile approaches to consumer feedback in order to get to market faster with better ideas. These approaches offer opportunities for marketing, innovation and market research teams to create positive change. Whether you are working to bring change to your organization, or you are being disrupted by your organizations need for speed, this blog will help you with concrete examples and recommendations. 

10 Ways You Can Drive Faster Decisions with Market Research Technology

Posted on January 12, 2018 by Monika Wingate

Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.

5 Things to Consider When Choosing a Qualitative Research Platform

Posted on January 08, 2018 by Monika Wingate

The more accurate and actionable insights your team has, the better your decisions will be. Getting high-quality research results starts with picking the right qualitative technology. In this post, we'll explore the five critical factors you need to consider when assessing online qualitative platform providers and how to maximize the chances you’ll pick the right one.

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