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Top 4 Consumer Insights Trends for 2021

Posted on November 24, 2020 by Monika Rogers

In 2020, the global pandemic upended the way people interacted with each other, whether in business, shopping or day-to-day experiences. Products or services that seemed to be following a clear trajectory found it was no longer the case due to unpredictable consumer behavior. Everything research touched in 2020 changed due to COVID-19.

How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration

Posted on November 13, 2020 by Monika Rogers

Our company’s heritage is quick qualitative studies we call Sprints, which let you set up a research community, recruit participants overnight and engage participants over hours or days with instant reporting. 

Top Insights Pros Share How They Deliver Agile Innovation

Posted on October 19, 2020 by Monika Rogers

When consumer insights leaders come together to talk shop, it’s a good day. I recently moderated a panel of four insights pros who discussed how they deliver innovation at their companies.

Choosing and Leveraging the Right Agile Insights Technology

Posted on October 09, 2020 by Monika Rogers

Expectations for the Consumer Insights industry are changing. No longer is it acceptable to ask the marketing or R&D team to stop what they’re doing while we take time to conduct research. Nor does it work for us to simply go away and do research and expect results to be listened to. Instead, we need to do our insights work in an agile environment that allows for team engagement and constant progress, where we build and test solutions simultaneously. To do this, it’s important to choose and leverage the right market research technology.

PowerPoint or Dashboards: Which one should you use?

Posted on September 17, 2020 by Monika Rogers

Throughout my career in market research, we have used PowerPoint decks to present findings and communicate information to marketing teams, R&D, and organizations overall.

Combining Qual and Quant for Richer Insights

Posted on August 27, 2020 by Monika Rogers

With traditional market research, the expectation has been for the brand team to ask for research and then wait for study results before making a decision and moving forward. Today, the expectation is different.