Market research continues to evolve in exciting ways. New tools continue to develop, and platform capabilities are upgrading with better, faster and stronger features. The marketplace is flooded with these shiny tools that make market research look easy. But research expertise is still essential to help companies make the right decisions. All flash and no rigor will lead to bad research and sub-par business results.
Rapid consumer behavior changes, shifting budgets and remote work have created new challenges for consumer insights pros. In this blog post, I share conversations with three industry leaders who discuss their top challenges and their plans for overcoming these challenges.
When it comes to conducting fast, iterative research, it can be hard to comb through the technology options and understand what is unique or different about the various platforms. This up-front look at our quantitative + qualitative research solution will walk you through five ways Digsite is unique and why it might be relevant for your organization.
The past year has been a whirlwind for Consumer Insights. Teams across all industries continue to work under enormous constraints to help their organizations navigate rapid changes as effectively as possible.
It’s been a challenging year, to say the least. As we look ahead to 2021 and beyond, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.
Market research has changed tremendously over the past few years. Advances in technology are making it faster and easier for research teams to conduct both qualitative and quantitative research in-house. What used to take weeks and a specialized team of experts can now be done with a few clicks of a mouse.