We’ve all heard a lot about big data for market insights. (We even talked about it in an earlier blog post.) But looking at the newly released Fall 2014 Greenbook GRIT report, one big insight stood out that makes it clear that big data is far from the only answer. The fastest growing segment in that report was the growth of in-person qualitative research. That’s right!
Retaining participants in an online community can be challenging, even for the most talented moderator. Online communities, unlike focus groups, do not exactly allow you to clap or use your face-to-face charm to keep people participating. So what’s the secret? One key principle, and seven smart tips, provide the answer.
Is it time to expand your qualitative research toolbox? Considering the escalating market research demands placed on moderators, you really don’t have a choice. But how do you choose between online, in-person, or a combination of both? Size up the situation, and you’ll find the tool that fits.
Mobile devices have officially outpaced PCs for accessing the internet – in fact, they’re used about 55% of the time, according to CNNMoney. So you're not just imagining that they're everywhere. It makes sense — mobile offers convenience. It’s changed the way we shop and get information. But what does it mean for research?