Effective concept testing, whether qualitative or quantitative, gives teams the insights they need to make critical mid-course decisions. Successful concept testing can lead to improved new product development, optimized marketing strategy, reduced time to market, and will keep customers coming back for more.
In this webinar, Digsite CEO Monika Rogers provides an overview of best practices in concept testing, and gives you specific tips on how to make your next concept-testing market research project a success.
You'll learn:
- The different types of concept tests and when/how to use them successfully
- Real-world examples of teams effectively conducting agile and iterative concept testing throughout the entire innovation process
- How to balance research automation and project customization for your learning objectives
