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Top Challenges Faced by Market Researchers and How to Solve Them

Posted on December 22, 2020 by Monika Rogers

It’s been a challenging year, to say the least. As we look ahead to 2021 and beyond, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.

How Tech Advances Are Changing the Game for Qual + Quant Research

Posted on December 07, 2020 by Monika Rogers

Market research has changed tremendously over the past few years. Advances in technology are making it faster and easier for research teams to conduct both qualitative and quantitative research in-house. What used to take weeks and a specialized team of experts can now be done with a few clicks of a mouse.

Monthly Agile Research Tips - November

Posted on November 25, 2020 by Monika Rogers

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Monthly Agile Research Tips - October

Posted on October 28, 2020 by Monika Rogers

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Top Insights Pros Share How They Deliver Agile Innovation

Posted on October 19, 2020 by Monika Rogers

When consumer insights leaders come together to talk shop, it’s a good day. I recently moderated a panel of four insights pros who discussed how they deliver innovation at their companies.

PowerPoint or Dashboards: Which one should you use?

Posted on September 17, 2020 by Monika Rogers

Throughout my career in market research, we have used PowerPoint decks to present findings and communicate information to marketing teams, R&D, and organizations overall.