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How Johnsonville Uses Exploratory Research Technology to Scale Insights

Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities. Using Digsite’s on-demand methods for exploratory and early validation research has allowed them to answer more business questions much faster. Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.

By leveraging insights technology plus on-demand services, Johnsonville has delivered the right balance of qualitative context and quantitative validation to accelerate their learning. Johnsonville has successfully run projects like these:

Johnsonville rebuilt their innovation and insights teams, as well as their pathway to success, by pushing the boundaries on innovation territories. They make insights integral to their marketing and innovation process using agile qual+quant technology, ensuring that consumer insights are integrated throughout the entire development process. 


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Read about Johnsonville's exciting projects and more in our newest case study How Johnsonville Uses Exploratory Research Technology to Scale Insights.

Learn how their organization continuously optimizes concepts and products to ensure their organization's focus is always on consumer needs.


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Topics: Market Research, Quantitative Research, Iterative Insights

Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.