Johnsonville had a solid consumer insights department but relied solely on custom research suppliers. They realized that they could stretch their research budget even further without sacrificing quality by introducing more technology-driven research capabilities.
Starting with a blank slate and no history of DIY research, their organization can now quickly inform decisions that wouldn’t have gotten attention in the past.
Download the case study to see a full report of methodologies and key results.
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
[fa icon="phone"] 844-344-7483
[fa icon="envelope"] jane@digsite.com
[fa icon="home"] 811 E. Washington Ave. Suite 400, Madison WI 53703