<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1354116&amp;fmt=gif">

How a Leading Men’s Care Brand Delivered 4 Months of Research in Just 4 Weeks

Posted on May 13, 2020 by Monika Wingate

Now more than ever, it’s critical for companies to make high-quality decisions quickly. Using a mix of qualitative and quantitative research to inform those decisions is arguably the best way to go, whether you do it in-house, partially in-house, or choose to fully outsource it. Men’s care brand Harry’s has optimized their team and technology to get impactful results.

6 Insights on How Consumers Shop for New Products During COVID-19

Posted on April 30, 2020 by Monika Wingate

We are now several months into our new reality of sheltering in place and social distancing during the COVID-19 crisis. How are consumer shopping and purchasing behavior evolving, and more importantly what behaviors are likely to "stick"? As an online qualitative technology solution, we used our platform to conduct rapid, in-context qualitative research to help brands build a deeper understanding of how they can strategically adjust products and messaging to meet changing consumer needs.

Monthly Agile Research Tips - April

Posted on April 27, 2020 by Kristin Romak

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Top 4 Ways to Conduct Successful Qualitative Research During the COVID-19 Crisis

Posted on April 13, 2020 by Monika Wingate

Business – and the world – have changed rapidly due to the onset and spread of COVID-19. As companies worldwide consider how to operate in an environment of social distancing and remote teams, it’s no surprise that we are seeing an increased demand for online research. Companies can’t conduct in-person research or focus groups right now and need an alternative. Online qualitative research is a great one.

What You Need to Know When Conducting Online Qualitative Research During the COVID-19 Outbreak

Posted on April 02, 2020 by Monika Wingate

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

Monthly Agile Research Tips - March

Posted on March 27, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.