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Top Challenges Faced by Market Researchers and How to Solve Them

Posted on December 22, 2020 by Monika Wingate

It’s been a challenging year, to say the least. As we wrap up 2020 and look ahead to 2021, we wanted to uncover the biggest challenges currently facing market researchers. So we did what we do best: designed and conducted a study of 145 insights pros to learn more about the difficulties they’re facing – and then provide ways to address them. Here’s what we learned.

How Tech Advances Are Changing the Game for Qual + Quant Research

Posted on December 07, 2020 by Monika Wingate

Market research has changed tremendously over the past few years. Advances in technology are making it faster and easier for research teams to conduct both qualitative and quantitative research in-house. What used to take weeks and a specialized team of experts can now be done with a few clicks of a mouse.

Monthly Agile Research Tips - November

Posted on November 25, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.

Top 4 Consumer Insights Trends for 2021

Posted on November 24, 2020 by Monika Wingate

In 2020, the global pandemic upended the way people interacted with each other, whether in business, shopping or day-to-day experiences. Products or services that seemed to be following a clear trajectory found it was no longer the case due to unpredictable consumer behavior. Everything research touched in 2020 changed due to COVID-19.

How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration

Posted on November 13, 2020 by Monika Wingate

Our company’s heritage is quick qualitative studies we call Sprints, which let you set up a research community, recruit participants overnight and engage participants over hours or days with instant reporting. 

Monthly Agile Research Tips - October

Posted on October 28, 2020 by Monika Wingate

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ changing lifestyles, situations and needs.