--- title: Digsite Blog | Digsite | Voice of Customer (2) description: Voice of Customer | Digsite Blog (2) --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog CATEGORY: voice-of-customer [![Why Jeff Bezos Thinks Market Research Isn’t Useful](https://www.digsite.com/hubfs/Depositphotos_116153940_xl-2015.jpg "Why Jeff Bezos Thinks Market Research Isn’t Useful") ](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) ## [Why Jeff Bezos Thinks Market Research Isn’t Useful](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) Posted on June 06, 2019 by Monika Rogers Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making. From my perspective, he is spectacularly wrong; even if there are nuggets of truth in his commentary. While Bezos’ sentiment may have a little bit of truth in it—the bulk of your customers can’t imagine products that haven’t yet been invented—market research still plays a critically important role at successful organizations, including Amazon. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/why-jeff-bezos-thinks-market-research-isnt-useful) [![How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights](https://www.digsite.com/hubfs/Depositphotos_35269821_xl-2015-1.jpg "How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights") ](https://www.digsite.com/blog/how-to-combine-experience-design-and-consumer-insights-approaches-to-get-faster-insights) ## [How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights](https://www.digsite.com/blog/how-to-combine-experience-design-and-consumer-insights-approaches-to-get-faster-insights) Posted on March 28, 2019 by Monika Rogers For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it.  - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-to-combine-experience-design-and-consumer-insights-approaches-to-get-faster-insights) [![8 Examples of Research that Deepens Consumer Empathy](https://www.digsite.com/hubfs/HeroImage.jpg "8 Examples of Research that Deepens Consumer Empathy") ](https://www.digsite.com/blog/8-examples-of-how-agile-research-helps-deepen-consumer-empathy) ## [8 Examples of Research that Deepens Consumer Empathy](https://www.digsite.com/blog/8-examples-of-how-agile-research-helps-deepen-consumer-empathy) Posted on February 27, 2019 by Monika Rogers Empathy plays an integral role in the way companies interact with consumers. It helps us understand where someone else is coming from, what they think and how they feel. As a result, it helps organizations get a better understanding of the exact kinds of products customers want. It can also help companies improve processes, services, product packaging, marketing campaigns, and more. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/8-examples-of-how-agile-research-helps-deepen-consumer-empathy) [![7 Ways Customer Journey Research Can Transform Your Business](https://www.digsite.com/hubfs/Depositphotos_6649927_original.jpg "7 Ways Customer Journey Research Can Transform Your Business") ](https://www.digsite.com/blog/how-to-use-online-qualitative-to-understand-the-customer-journey) ## [7 Ways Customer Journey Research Can Transform Your Business](https://www.digsite.com/blog/how-to-use-online-qualitative-to-understand-the-customer-journey) Posted on July 10, 2018 by Monika Rogers How well do you know your customers? You may know what they like and what they do, but do you understand why? Context is often overlooked as a key driver of decision making. The more concrete of a grasp you have on the customer journey, the better positioned your company will be to achieve its business goals. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-to-use-online-qualitative-to-understand-the-customer-journey) [![How to Leverage Qualitative Research to Enhance the Customer Experience](https://www.digsite.com/hubfs/board-meeting-in-a-modern-office_HtLmhCVo-1.jpg "How to Leverage Qualitative Research to Enhance the Customer Experience") ](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) ## [How to Leverage Qualitative Research to Enhance the Customer Experience](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) Posted on October 02, 2017 by Monika Rogers Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/enhance-the-customer-experience-with-qualitative-research) [![13 Ideas to Jumpstart Your Content Marketing — All From Your Customers](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/iStock_000043661098_Small.jpg "13 Ideas to Jumpstart Your Content Marketing — All From Your Customers") ](https://www.digsite.com/blog/voice-customer/13-ideas-jumpstart-your-content-marketing-all-your-customers) ## [13 Ideas to Jumpstart Your Content Marketing — All From Your Customers](https://www.digsite.com/blog/voice-customer/13-ideas-jumpstart-your-content-marketing-all-your-customers) Posted on October 06, 2015 by Jane Boutelle **** These days content is king. But where do you find enough ideas to keep feeding that ferocious content machine? The best solution is to know the needs of customers, and then mine those needs for content-inspired ideas. Here are 13 ideas to get you started: - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/voice-customer/13-ideas-jumpstart-your-content-marketing-all-your-customers) [‹ previous](https://www.digsite.com/blog/topic/voice-of-customer/page/1) 2 of 4 [next ›](https://www.digsite.com/blog/topic/voice-of-customer/page/3) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)