New Voice of Customer research tools make it easy to access the needed insights to develop and sell product. So why aren’t more marketers and organizations buying in? Let’s look at the typical objections, and how to convince your organization otherwise.

When educational publisher Nationwide Learning wanted to get to know their teacher customers better, they turned to an iterative research approach that was as forward-thinking and robust as the learning process itself. They turned to voice of the customer (VoC) research via online communities.

Online Voice of the Customer (VoC) qualitative research is known for giving brands an inside view of end-user perceptions. But there’s another bonus of VoC research. Just by virtue of implementing a VoC program, and listening to the customer’s voice, you create an opportunity to listen to the internal voice of your own company.

Much of the emphasis with Voice of Customer revolves around big data. But without small data insights, you can’t unleash the full power of big data. Discover how Blue Cross combines the two for effective and impactful results.

Sub-Zero was hungry for a more direct route to the true voice of their customers. With the help of an online community, they discovered rich insights about their brand, and some compelling benefits of a new research methodology.

Online communities are producing some exceptional qualitative market research results. But how can you convince marketers to follow your recommendations and use this powerful tool? Here are six ways marketers can benefit from online community research.