--- title: Digsite Blog | Digsite | Voice of Customer description: Voice of Customer | Digsite Blog --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog CATEGORY: voice-of-customer [![Better Ways To Find High-Quality Research Participants](https://www.digsite.com/hubfs/Screen%20Shot%202022-03-21%20at%2012.35.54%20PM.png "Better Ways To Find High-Quality Research Participants") ](https://www.digsite.com/blog/better-ways-to-find-high-quality-research-participants) ## [Better Ways To Find High-Quality Research Participants](https://www.digsite.com/blog/better-ways-to-find-high-quality-research-participants) Posted on March 07, 2022 by Monika Rogers If you’ve ever done research, whether it was a survey or focus group, there are always those strange respondents that make you question “*Who are these people**?*” Maybe their response shows limited knowledge of the product or category. Or even worse, you catch them red-handed faking their experience. So, how do you avoid these insight-killers and get the exact customers you need for your research? - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/better-ways-to-find-high-quality-research-participants) [![Top 4 Consumer Insights Trends for 2021](https://www.digsite.com/hubfs/you-x-ventures-X8H8vPcelPk-unsplash-1.jpg "Top 4 Consumer Insights Trends for 2021") ](https://www.digsite.com/blog/top-consumer-insights-trends-for-2021) ## [Top 4 Consumer Insights Trends for 2021](https://www.digsite.com/blog/top-consumer-insights-trends-for-2021) Posted on November 24, 2020 by Monika Rogers In 2020, the global pandemic upended the way people interacted with each other, whether in business, shopping or day-to-day experiences. Products or services that seemed to be following a clear trajectory found it was no longer the case due to unpredictable consumer behavior. Everything research touched in 2020 changed due to COVID-19. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/top-consumer-insights-trends-for-2021) [![How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration](https://www.digsite.com/hubfs/iStock-665647220.jpg "How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration") ](https://www.digsite.com/blog/why-we-built-the-next-gen-platform) ## [How (and Why) We Built the Next Gen Platform for Qual + Quant Iteration](https://www.digsite.com/blog/why-we-built-the-next-gen-platform) Posted on November 13, 2020 by Monika Rogers Our company’s heritage is quick qualitative studies we call [Sprints](https://www.digsite.com/blog/use-agile-methodology-to-conduct-a-market-research-sprint-in-just-5-days), which let you set up a research community, recruit participants overnight and engage participants over hours or days with instant reporting.  - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/why-we-built-the-next-gen-platform) [![Choosing and Leveraging the Right Agile Insights Technology](https://www.digsite.com/hubfs/lightbulb.jpg "Choosing and Leveraging the Right Agile Insights Technology") ](https://www.digsite.com/blog/choosing-and-leveraging-the-right-agile-insights-technology) ## [Choosing and Leveraging the Right Agile Insights Technology](https://www.digsite.com/blog/choosing-and-leveraging-the-right-agile-insights-technology) Posted on October 09, 2020 by Monika Rogers Expectations for the Consumer Insights industry are changing. No longer is it acceptable to ask the marketing or R&D team to stop what they’re doing while we take time to conduct research. Nor does it work for us to simply go away and do research and expect results to be listened to. Instead, we need to do our insights work in an agile environment that allows for team engagement and constant progress, where we build and test solutions simultaneously. To do this, it’s important to choose and leverage the right market research technology. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/choosing-and-leveraging-the-right-agile-insights-technology) [![Combining Qual and Quant for Richer Insights](https://www.digsite.com/hubfs/pexels-lukas-669615.jpg "Combining Qual and Quant for Richer Insights") ](https://www.digsite.com/blog/combining-qual-and-quant-for-richer-insights) ## [Combining Qual and Quant for Richer Insights](https://www.digsite.com/blog/combining-qual-and-quant-for-richer-insights) Posted on August 27, 2020 by Monika Rogers With traditional market research, the expectation has been for the brand team to ask for research and then wait for study results before making a decision and moving forward. Today, the expectation is different. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/combining-qual-and-quant-for-richer-insights) [![Insights on Changing Holiday Plans During COVID-19](https://www.digsite.com/hubfs/pexels-freestocksorg-749353.jpg "Insights on Changing Holiday Plans During COVID-19") ](https://www.digsite.com/blog/insights-on-changing-holiday-plans-during-covid-19) ## [Insights on Changing Holiday Plans During COVID-19](https://www.digsite.com/blog/insights-on-changing-holiday-plans-during-covid-19) Posted on August 14, 2020 by Monika Rogers How will COVID-19 impact holiday planning this year? A recent Digsite research study got a pulse on the changing expectations of consumers regarding Halloween, Thanksgiving and Christmas. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/insights-on-changing-holiday-plans-during-covid-19) 1 of 4 [next ›](https://www.digsite.com/blog/topic/voice-of-customer/page/2) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)