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Tapping Into the Changing Lives of Vaccinated Consumers

Posted on July 01, 2021 by Monika Rogers

Consumers are far from being "back to normal" and they’re testing the waters going back to their pre-COVID activities. This next post-vaccination year, we will likely see just as much change as we did during the pandemic itself. A recent Digsite research study uncovered which activities, products and services consumers want to keep and their direct thoughts about how their life changed. Before we get into those results, we wanted to talk about how we as Insights Professionals are evolving to address continued, rapid marketplace change.

4 Success Stories to Inspire Your Research Approach

Posted on June 17, 2021 by Monika Rogers

Qualitative research is essential to solving today's business challenges that are socially intricate, involving changing behaviors and subtle interdependencies. More flexible qualitative methods can help guide faster and more accurate business decisions, and have proven to be essential for client-side teams.

Digsite and UW-Madison: How MBA Students Created New Pet Products Using Agile Research

Posted on May 27, 2021 by Monika Rogers

The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ hands-on learning with new product development. Students built and tested new product ideas by leveraging Digsite's integrated research platform for qualitative exploration and concept validation.

 

Common Pitfalls of Agile Market Research

Posted on May 14, 2021 by Monika Rogers

Delivering high-quality market research takes a lot of expertise. Delivering agile research requires that expertise and more.

How Agile Research Pros Build the Perfect Learning Loop

Posted on April 05, 2021 by Monika Rogers

As we all know, successful insights teams lead with agility and embrace the unexpected. Research pros at large corporations and startups alike share the belief that when you kick off with the right mindset, agile research can work even harder for you. In our most recent webinar, we talked about leading successful insights teams by enabling agile ways of working.

The Mindsets and Behaviors of Top Agile Researchers

Posted on March 29, 2021 by Monika Rogers

Operating in an uncertain world requires the ability to think like a startup. In 2021, we encourage companies to go back to their entrepreneurial roots. When decisions were made by relying on bold and courageous thinking. Agile research helps insights teams navigate those uncertainties with quick thinking and speedy decision-making.