Co-founder and CEO of Digsite
Market research geek & recovering triathlete
Monika Wingate presented at 1 Million Cups Madison to discuss how Digsite allows you to engage with your consumers to get fast insights. Check out her presentation to learn more about how Digsite enables companies to be successful and agile.
"Digsite is really trying to enable companies to do something really important, which is to be agile." - Monika Wingate, Digsite CEO
With Digsite, you get research that delivers the insights you need, when you need them. Our Iterative Insights℠ platform lets you quickly bring together the targeted consumers you need into an on-demand community. You can engage with your audience, using discussions, surveys, whiteboards, voting, images, video and more.
Digsite communities are nimble, allowing you to learn from your participants, adjust your activities or input based on that learning, and go back to them with smarter questions. (A nice change from surveys and one-time focus groups that can leave you with more questions than they answer.) Use these Iterative Insights to optimize product concepts, refine your messaging, understand consumer preferences and much more.