Co-founder and CEO of Digsite
Market research geek & recovering triathlete
We launched Digsite in 2014 to make the dream of rapid, iterative research a reality. We were inspired to help leading marketers, innovators and researchers disrupt their industries by bringing agile methodologies to brand and product development. Companies today feel the limitations of large-scale, slow-moving market research studies and ”yes/no” validation research. They’re moving to agile consumer insights approaches that enable their teams to get to market faster with better solutions.
Our goal from the start was to make it fast and easy for companies to find, learn and iterate with their target consumers. We leveraged my 15+ years of experience with focus groups and ethnographic research to build activity templates that took the guesswork out of getting started. And we layered in the latest technology for automation and natural language processing to make the process faster and easier from design through reporting.
The result was better than I could have imagined. Companies love getting on-demand feedback to optimize product, services and marketing concepts! Consumers love the social media-style interface so they can discuss those “why” questions and post photos/videos wherever and whenever it’s convenient for them. And ultimately, teams move faster, making consumer-driven decisions without slowing down development cycles.
Does this sound like something you might need? I would encourage you to check out our site and schedule a consultation to learn more. We’d love to hear what you’re working on and how Digsite can help.
Monika Wingate recently presented at 1 Million Cups Madison to discuss how Digsite allows you to engage with your consumers to get fast insights. Check out her presentation to learn more about how Digsite enables companies to be successful and agile.
"Digsite is really trying to enable companies to do something really important, which is to be agile."
- Monika Wingate, Digsite CEO
With Digsite, you get research that delivers the insights you need, when you need them. Our iterative, consumer insights platform lets you quickly bring together the targeted consumers you need into an on-demand community. You can engage with your audience, using discussions, surveys, whiteboards, voting, images, video and more.
Digsite communities are agile, allowing you to learn from your participants, adjust your activities or input based on that learning, and go back to them with smarter questions. (A nice change from surveys and one-time focus groups that can leave you with more questions than they answer.) Use Digsite Sprints to optimize product concepts, refine your messaging, understand consumer preferences and much more.