Historically, brand managers have needed to rely on expensive and time-consuming research methodologies to make informed decisions. Thanks to agile, iterative insights, that’s all changing.

In recent years, I’ve seen a ton of startups grow from nothing into unicorns practically overnight. Increasingly, larger organizations are doing everything they can to capture that startup magic—including building teams that are Lean and Agile.

Market research results from operational data and experience data should be enhanced with human context, the “why" data.   

Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank.

If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.