Technology has changed the way we go to market with products and services. It has also expanded our options for gathering market data. However, it has not necessarily made it easier to uncover insights that impact marketer’s decisions, especially given tighter time frames and budgets. Iterative Insights codifies a set of practices that more and more marketers are using to address these challenges. If your company is pushing for innovative research methods to quickly deliver insightful research at a low cost, Iterative Insights is what you are looking for. 

Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.

Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.

Perfecting the ideal college recruitment ad is an important initiative for a university. Schools aim to create ads that are relatable, exciting, and that represent the university in a positive light. However, once ads have been running for a while, it is important to make sure they are still representative of the university and fit the style preferences for future college students.

As kids settle into their school routine, retailers are reviewing their results from the back-to-school season. It’s a good time to consider how these six research-based back-to-school marketing ideas can help you improve next year’s approach.

Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience.