Without the right people responding to your questions, your customer research won’t yield actionable results. That’s why recruiting the right participants is so crucial to your online customer research. Here are some tips to ensure optimal recruiting.

If you rely heavily on focus groups to conduct your research, you’re probably hesitant to experiment with online tools.

Recent industry blog posts lament that research has become a commodity and qualitative is on its last gasp. I agree that some research practices are being commoditized by online, mobile and big-data research approaches. But I actually believe that these tools will create strong growth in qualitative research in the next 5 years.

From saving you money, time and travel to yielding productive insights, online communities can benefit your company in many ways. But the unknown can be intimidating, so for you novices, let’s break down how to conduct online research with this revolutionary tool.

Afraid you will sacrifice that “human element” when choosing to use online research tools instead of a focus group? Don’t be. Here is how conducting online research still allows for human connection.

Myths abound when it comes to online qualitative approaches. Unfortunately, many of these myths are preventing market researchers from taking advantages of highly effective methodologies, and hampering the quality of the output you can deliver to clients.