Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.

The more accurate and actionable insights your team has, the better your decisions will be. Getting high-quality research results starts with picking the right qualitative technology. In this post, we'll explore the five critical factors you need to consider when assessing online qualitative platform providers and how to maximize the chances you’ll pick the right one.

Anyone can tell you there has been a recent explosion of new tools for online qualitative research. But which platforms are best used when? We break down five popular social and mobile tools so you can determine which would be most valuable to your research.

Today’s top performing businesses understand that markets and customer preferences are constantly changing. In order to succeed, they need to be able to pivot on a dime, and they expect their business partners and the agencies they work with to have the same capabilities.

Do marketers in the beverage industry really understand who millennials are and how they react? It’s not easy if their decisions are based on the conventional wisdom. That’s why this qualitative research report on millennials’ real-world decision-making is proving so valuable.  (Note: This is the first of a 3-part series “Marketing Health to Millennials.”)

Before we delve into the market research results, let’s review some of the marketing research that’s been conducted to date on millennials.  You’ll get a sense of why so many beverage marketers are so unsure about their next step.