Accuracy is one of the top criteria that senior marketing professionals look for in market research. But what exactly is “accurate” market research, and how do you ensure it’s part of your efforts? Let's dig more deeply into what accurate research truly means, some key mistakes companies make, and how you can avoid them.
Applying Warren Buffett’s Like, Trust, Admire Rule to Consumer Insights Technology
In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.
How to Combine Experience Design and Consumer Insights Approaches to Get Deeper, Faster Insights
For some time, organizations have used experience design (XD) research to help sculpt processes, services, events, and products that customers would interact with. This kind of research focuses on the quality of each experience and the context surrounding how people experience it.
10 Ways You Can Drive Faster Decisions with Market Research Technology
Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.
How Agile Agencies Help Innovative Companies
Today’s top performing businesses understand that markets and customer preferences are constantly changing. In order to succeed, they need to be able to pivot on a dime, and they expect their business partners and the agencies they work with to have the same capabilities.
Get Nimble: How to Drive Innovation & Creative Team Alignment
Important problems and great solutions don’t exist without customers. That’s because customers are the ultimate arbiter of whether organizations have products and services that are worth their time, effort, and money.