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How Iterative Insights Helps Market Researchers Be More Effective

Posted on May 01, 2017 by Monika Rogers

Does this sound familiar?  Your team asks for a research study to evaluate some new products, features, services, ad campaigns, and the like. The research results weren’t what the team expected, and you even uncovered some new issues or maybe some opportunities.  When you present the results back to the team they seem interested in the findings. But ultimately the research isn’t acted upon. 

How Brand Managers Use Iterative Insights to Foster Team Innovation

Posted on April 13, 2017 by Monika Rogers

Historically, brand managers have needed to rely on expensive and time-consuming research methodologies to make informed decisions. Thanks to agile, iterative insights, that’s all changing.

Lean & Agile Teams Thrive On Quick Insights

Posted on April 11, 2017 by Monika Rogers

In recent years, I’ve seen a ton of startups grow from nothing into unicorns practically overnight. Increasingly, larger organizations are doing everything they can to capture that startup magic—including building teams that are Lean and Agile.

Affordable Insights: The Industry Shift You Can't Afford to Ignore

Posted on February 22, 2017 by Monika Rogers

Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank.

Why Online Qualitative Tools Are Finally Ready to Deliver What Marketers Want

Posted on February 09, 2017 by Monika Rogers

I recently spoke with a marketer about a new product launch, and it was clear that their daily decisions about features, positioning, packaging were not derived from a set of statistics, but a detailed persona of their target customer which they had built over time.

Why “Actionable Insights” Can Make, Not Break, Your Marketing

Posted on December 09, 2016 by Monika Rogers

If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.