Market research results from operational data and experience data should be enhanced with human context, the “why" data.
Improving the Customer Experience: 12 Ways to Make it Happen
Posted on November 11, 2016 by
Jane Boutelle
Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.
3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience
Posted on October 27, 2016 by
Jane Boutelle
Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.