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"Y Data" Is the Next Gold Mine

Posted on March 22, 2017 by Monika Rogers

Market research results from operational data and experience data should be enhanced with human context, the “why" data.   

Improving the Customer Experience: 12 Ways to Make it Happen

Posted on November 11, 2016 by Jane Boutelle

Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.

3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience

Posted on October 27, 2016 by Jane Boutelle

Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.

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