Market research results from operational data and experience data should be enhanced with human context, the “why" data.
Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions.
Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping.