<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1354116&amp;fmt=gif">

7 Ways Customer Journey Research Can Transform Your Business

Posted on July 10, 2018 by Monika Rogers

How well do you know your customers? You may know what they like and what they do, but do you understand why? Context is often overlooked as a key driver of decision making. The more concrete of a grasp you have on the customer journey, the better positioned your company will be to achieve its business goals.

Get Ready to Move Faster with Agile Customer Experience Research

Posted on April 25, 2018 by Monika Rogers

Getting your business to the next level starts with agile research. This approach enables you to design, build and iterate better products and services quickly and deliver the best customer experiences possible in every interaction.

Digsite Discoveries: How to Build a Better Loyalty Program

Posted on October 20, 2017 by Monika Rogers

Loyalty programs are designed to increase customer engagement and drive more sales. But what do consumers really want in a loyalty program? And, how can you increase the chances your loyalty program will be successful?  We talked to over 100 consumers using our Digsite Sprint platform to find out.

How to Leverage Qualitative Research to Enhance the Customer Experience

Posted on October 02, 2017 by Monika Rogers

Building a stronger company starts with serving up the best customer experience possible. But how exactly is that accomplished? Instead of shooting in the dark, use a combination of existing data and qualitative insights to inform the decisions you make. Your customers—and your bottom line—will thank you.

How to Create Amazing Customer Experiences — and Why You Should Care

Posted on August 30, 2017 by Monika Rogers

Companies that focus on delivering outstanding customer experiences benefit from increased customer loyalty and higher revenue. At the same time, a significant majority of CEOs believe their organizations are providing great customer experiences when only a small fraction of their customers share that opinion.

"Y Data" Is the Next Gold Mine

Posted on March 22, 2017 by Monika Rogers

Market research results from operational data and experience data should be enhanced with human context, the “why" data.