As we launch into 2020, it’s becoming increasingly apparent that it’s an exciting time for marketers, researchers, and consumer insights teams. Technology and new philosophies are changing the way teams work—and making it that much easier for them to delight their customers and achieve better business outcomes.

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

These days, an increasing number of organizations are facing so-called wicked problems.

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Agile research is transforming the way organizations large and small collect the insights and data they need to solve challenging problems and build transformative innovation.

That’s because agile approaches focus on earlier and more iterative research than traditional stage-gate methods—and give you more flexibility to adjust as you learn. With agile research, you can test something, find out more information—why people feel the way they do—revise your hypothesis, test again, and continue the process until you’ve arrived at a solution you’re comfortable with.

Video technology has transformed the way companies learn from consumers. If you haven’t gotten your team hooked on a regular cadence of video insights, there’s no better time than now to get started. In this blog, we’ll cover how the latest video technology is being used and provide some concrete examples of the results companies have achieved.