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6 Insights on How Consumers Shop for New Products During COVID-19

Posted on April 30, 2020 by Monika Rogers

We are now many months into our new reality of sheltering in place and social distancing during the COVID-19 crisis. How are consumer shopping and purchasing behavior evolving, and more importantly what behaviors are likely to "stick"? As an online qualitative technology solution, we used our platform to conduct rapid, in-context qualitative research to help brands build a deeper understanding of how they can strategically adjust products and messaging to meet changing consumer needs.

Top 4 Ways to Conduct Successful Qualitative Research During the COVID-19 Crisis

Posted on April 13, 2020 by Monika Rogers

Business – and the world – have changed rapidly due to the onset and spread of COVID-19. As companies worldwide consider how to operate in an environment of social distancing and remote teams, it’s no surprise that we are seeing an increased demand for online research. Companies can’t conduct in-person research or focus groups right now and need an alternative. Online qualitative research is a great one.

What You Need to Know When Conducting Online Qualitative Research During the COVID-19 Outbreak

Posted on April 02, 2020 by Monika Rogers

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

How to Improve Agile Research Engagement with SMS

Posted on February 28, 2020 by Monika Rogers

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.

Applying Warren Buffett’s Like, Trust, Admire Rule to Consumer Insights Technology

Posted on February 13, 2020 by Monika Rogers

In a 1989 letter to Berkshire Hathaway shareholders, Warren Buffett shared a lesson he learned over the course of his career that he’s stuck with ever since: After some mistakes, I learned to go into business only with people whom I like, trust, and admire.

Building Insight-Led Strategy through Agile Qualitative

Posted on May 16, 2019 by Monika Rogers

Thanks to new research approaches, all companies—even those with storied histories—can innovate as quickly as startups, leveraging consumer insights to inform the best way forward.