What’s better - an in-person research or online research? We love our black-and-white answers, but this is more a case of not which qualitative research method to use, but when to use it, and where.

A concern with qualitative market research is that it lacks the statistical validity of quantitative research. However, using a method called “Triangulation,” you can find trends that, while not statistically valid, can reassure the leaders of your company that you’re on the right path.

Without the right people responding to your questions, your customer research won’t yield actionable results. That’s why recruiting the right participants is so crucial to your online customer research. Here are some tips to ensure optimal recruiting.

Behind every innovative product idea is a golden nugget of customer insight. How do you prospect for the nugget, and more importantly, how do you get management to understand its value once you’ve unearthed it?

With time ticking before a national launch, Palermo’s Pizza needed deep customer insights to finesse their new packaging. By combining five key online market research ingredients, they found what resonated with their customers.

These days content is king. But where do you find enough ideas to keep feeding that ferocious content machine? The best solution is to know the needs of customers, and then mine those needs for content-inspired ideas. Here are 13 ideas to get you started: