With time ticking before a national launch, Palermo’s Pizza needed deep customer insights to finesse their new packaging. By combining five key online market research ingredients, they found what resonated with their customers.

These days content is king. But where do you find enough ideas to keep feeding that ferocious content machine? The best solution is to know the needs of customers, and then mine those needs for content-inspired ideas. Here are 13 ideas to get you started: